Best Tech Explainer Videos in 2025: What Works and Why

Introduction

Most people don’t watch explainer videos because they want to. They watch them because they’re trying to figure something out. Fast.

Maybe it’s “What does this product actually do?”

Or “Is this platform worth my time?”

Or simply, “Why do I use this thing?”

This is what a great tech explainer video is meant to do. It doesn’t just tell you, it shows you. With simplicity. With clarity. And with creativity. Sometimes, even with a little bit of fun.

A well-made explainer can cut through technical jargon and tell your product story with absolute clarity. Whether you’re selling a SaaS platform, onboarding new users, or pitching to VCs, these videos do what a thousand slides can’t: simplify, engage, and convert.

At Red Bangle, we have created tech explainer videos for multiple SaaS brands not just to explain, but to boost conversions, accelerate onboarding speed, and improve campaign ROI. The best ones? They’re strategically built to drive business outcomes.

And the best part? These videos work just as well for enterprise products as they do for indie dev tools.

In this blog, I’ll walk you through:

• 8 great tech explainer video examples (and what makes them tick),
• The formats that work best for SaaS and IT products, and
• A practical 5-step framework to create your own.

Let’s break down the anatomy of tech explainer videos that actually sell.

Best Tech Explainer Videos: Real Examples 

Tech explainer videos simplify complex software or IT concepts using short, engaging visuals. These videos demonstrate key product features, workflows, or use cases in formats like animation, screen recordings, or live-action. They help SaaS and tech companies educate users, reduce onboarding time, and boost conversions. 

Brands use explainer videos to showcase value, increase retention, and support product launches. Clear scripting and purpose-driven visuals make them effective across landing pages, email campaigns, and B2B funnels. 

Explainer videos work best when they focus on clarity, storytelling, and a single core message.

Below are eight standout tech explainer videos, from animated SaaS explainers to hybrid and screen-recorded walkthroughs. I’ve broken down what works, the video format used, and the big takeaway from each.

1. Multiplier: Campaign Explainer for a Global HR SaaS

Format: 2D Animation with Stock Imagery

What the video’s about

This video, created by Red Bangle, addresses the complexity of international hiring, from payroll compliance to navigating local employment laws. It positions Multiplier as a modern solution that simplifies these challenges for growing companies. Visually, it combines playful 2D animation with grounded stock imagery. The voiceover is neutral and clear, suited for a global audience.

What makes it work:

• Balanced visual approach that combines emotion with clarity
• Explains a difficult topic without oversimplifying or overwhelming
• Pacing keeps attention steady while letting the message land
• Tone aligns with the HR and compliance buyer persona
• Ends with a confident, global-facing CTA

Funnel fit: Mid-funnel

This video speaks directly to decision-makers already exploring global hiring solutions. By demystifying compliance and showcasing practical benefits, it supports the consideration stage of the buyer journey.

Key takeaway:

For complex, compliance-heavy products, clarity and relevance matter more than cleverness. Use visuals and tone that resonate across borders.

2. Infosys Equinox Studio: No-Code Builder Explainer

Format: Screencast with 2D Animation

What the video’s about

This explainer by Red Bangle walks viewers through Equinox Studio, a no-code platform that lets teams create and scale digital experiences. It shows how to drag and drop UX blocks, integrate APIs, and sync updates across multiple sites. Most of the video is screen-led, with subtle animations layered on top. The narration is direct, steady, and product-focused.

What makes it work:

• Screens are the central focus, helping viewers understand actual use
• Minimal animation keeps attention on features rather than style
• Highlights flexibility and control without being overly technical
• Speaks to digital leads and enterprise teams who care about scalability
• Smart use of real interface footage builds credibility quickly

Funnel fit: Bottom-of-funnel

This screen-focused walkthrough is designed for users evaluating the product in detail. It supports conversion by clearly demonstrating functionality and real-time use, making it ideal for sales enablement and decision-making.

Key takeaway:

When your product is complex but highly visual, showing beats telling. Let the interface lead and let animation support, not dominate.

3. Asana: “What Is Asana?” Feature Explainer

Format: UI Walkthrough with Voiceover

What the video’s about

This video introduces Asana’s project management features in a user-friendly way. It shows how to assign tasks, set timelines, track progress, and align goals. The entire explainer is built using real product screens, guided by a calm and inviting voiceover. Visual transitions are clean and purposeful, with no animation distractions.

What makes it work:

• UI-driven storytelling shows exactly how Asana functions
• Voiceover tone is approachable and warm, great for new users
• Clear structure that mirrors the user journey
• Nothing flashy, just confident simplicity
• Perfectly suited for product-led growth strategies

Funnel fit: Awareness (Top-of-funnel)

The explainer introduces core features in a simple, friendly tone—great for attracting first-time users or those unfamiliar with the product category. It builds interest without assuming prior knowledge.

Key takeaway:

If your product’s value lies in its ease of use, let the UI be the hero. Strip away the fluff and build trust through function.

4. Vymo for Salesforce: Sales Productivity Explainer

Format: Live Action

What the video’s about

This explainer by Red Bangle follows two characters, a rep and a manager, who struggle with manual CRM updates. Vymo steps in as a smart sales assistant that logs meetings, calls, and activities directly into Salesforce. The narrative plays out through live-action scenes with a relatable script and subtle humor. It feels more like a short film than a pitch.

What makes it work:

• Real characters show real problems, instantly connecting with viewers
• Live action builds trust, especially for enterprise sales teams
• Conversational dialogue feels unscripted and believable
• Humor softens the sales pitch, making it more enjoyable to watch
• Focus stays on transformation, not just features

Funnel fit: Mid-funnel

This narrative-style live-action video resonates with pain-aware prospects. It showcases the transformation Vymo delivers, making it a strong asset for buyers weighing alternatives.

Key takeaway:

If your product makes life easier for people in high-pressure roles, don’t tell them. Show it through a human story that feels familiar.

5. Dropbox: Do More Than Store

Format: 3D animation + UI-led Walkthrough 

What the video’s about

This explainer introduces Dropbox as more than just a file storage tool; it showcases how users can edit PDFs, track contracts, collaborate on multimedia projects, and manage workflows, all within the platform. The video is anchored by a friendly voiceover and clean UI-led visuals, combined with light humour and subtle motion to keep it fun and relatable.

What makes it work:

• Starts with a strong brand association (file storage) and quickly expands on new, lesser-known use cases
• UI-led structure keeps the focus on actual workflows
• Light humour and casual delivery make the product feel accessible
• Highlights real productivity features without sounding too technical
• Smooth transitions and contextual actions reinforce product capabilities

Funnel fit: Mid-funnel

This video targets users familiar with Dropbox’s core offering but unaware of its full capabilities. It’s designed for the consideration stage, helping users see practical value and envision new ways to use the platform.

Key takeaway:

When repositioning a known product with new features, a UI-led walkthrough with conversational tone can effectively shift perception while keeping engagement high.

6. Vymo for SME Banking: Relationship Management Explainer

Format: Hybrid (Live Action + Animation)

What the video’s about

Set in the context of a growing family business, this video by Red Bangle explores how SME bankers struggle to proactively serve evolving customer needs. Vymo is introduced as a platform that helps prioritize engagement, track customer interactions, and automate cross-sell opportunities. It combines live action to tell the story and animation to break down the product logic.

What makes it work:

• Hybrid style blends credibility and clarity, making it great for BFSI audiences
• Customer-centric narrative puts the problem first, not the product
• Visual transitions are smooth, shifting naturally between story and interface
• Explains both what the product does and why it matters
• Feels industry-specific, which builds instant trust with banking stakeholders

Funnel fit: Mid to Bottom-funnel

By combining story-driven context with product explanation, this hybrid video speaks to niche banking audiences already considering digital tools. It nurtures confidence and relevance during evaluation.

Key takeaway:

If you serve niche verticals like BFSI, storytelling rooted in real customer environments can elevate your value proposition without overexplaining.

7. What Is Hootsuite? Social Media Management Explainer

Format: Motion Graphics with Product Callouts

What the video’s about

This video breaks down how Hootsuite helps businesses schedule content, track social performance, and engage customers. It positions the product as an all-in-one platform that grows with you. The voiceover is casual and quirky, the visuals are vibrant and upbeat, and the script leans into the feeling of being “left out” of the social media party.

What makes it work:

• Relatable hook draws in small business owners and marketers
• Energetic tone and pacing keep it fun and light
• Explains core features using platform-like visuals
• Strong use of metaphors without being confusing
• Great for top-of-funnel awareness, especially on social or YouTube

Funnel fit: Awareness (Top-of-funnel)

The upbeat tone and quirky style are designed to grab attention on platforms like YouTube and social media. It’s perfect for attracting new users and driving curiosity about the brand.

Key takeaway:

If your product is widely used and feature-rich, a fun explainer with personality can turn passive viewers into active explorers.

8. HubSpot CRM: Platform Introduction Video

Format: Product UI + Voiceover

What the video’s about

This explainer introduces HubSpot’s Smart CRM by walking through its unified platform, features, and integrations. It uses real product screens, with a voiceover that explains how different teams benefit from centralized data and automation. There are no flashy animations, just clean cuts and screen transitions.

What makes it work:

• Focused entirely on the interface, which builds trust fast
• Explains not just the features, but the platform structure
• Targets multiple buyer personas, from marketing to ops
• Positioned for both free users and enterprise clients
• Supports product bundling and up-sell without being pushy

Funnel fit: Bottom-funnel

This detailed UI-led walkthrough supports decision-ready prospects by clearly explaining platform capabilities and structure. It’s best used on product pages, demos, or sales decks.

Key takeaway:

For full-suite platforms like CRMs, the explainer should function like a guided tour, not a brand film. Show the system. Keep it simple. Let the viewer imagine the utility.

Why Are Tech Explainer Videos So Effective?

For most tech products, clarity is half the battle. Whether you’re explaining cloud security, a B2B SaaS workflow, or a no-code interface, the challenge is almost always the same: how do you make something complex feel instantly understandable?

That’s where tech explainer videos shine.

Here’s why they’re so effective, especially for SaaS, IT, and enterprise tech:

1. They make complex things simple

Animation, visuals, and screen captures allow you to turn abstract concepts like APIs, compliance flows, or integrations into something instantly understandable. You can control what the viewer sees, hears, and feels. That makes explainer videos perfect for breaking down tech-heavy topics.

2. They drive real results in the B2B funnel

According to Future Market Insights, 64% of B2B buyers are more likely to make a purchase after watching a video that clearly explains a product or service. For high-consideration products, that kind of clarity can be the difference between interest and inaction.

3. They convert across channels

Short-form videos aren’t just popular. They’re powerful. 93% of marketers say short-form videos help them acquire new customers, as noted by Lifewire. These videos work well on landing pages, in email campaigns, and inside demo flows.

4. They deliver measurable ROI

As per HubSpot’s State of Marketing 2025, 21% of marketers say short-form video delivers the highest ROI of any content format.

Bottom line

A well-made tech explainer video does more than explain. It builds trust, speeds up understanding, and helps your product land with the people who matter.

At Red Bangle, we’ve produced multiple tech explainer videos across SaaS, fintech, IT, education, and other sectors. Many of these examples you’ve already seen here above. Our creative process runs on a proprietary cloud platform that manages briefs, schedules, reviews, and asset sharing in one seamless workflow. This helps us deliver high-quality videos on time, on brand, and with zero asset loss.

If you’re exploring explainer videos for your brand, reach out to our experts and we’d be happy to help you plan one that aligns with your message, audience, and goals.

Explainer Video Formats That Work Best for Tech Companies

Not all explainer videos work the same way, especially in tech. Some products benefit from playful animations, while others need a screen-recorded walkthrough or a founder talking directly to the camera. The format you choose should match your product complexity, buyer mindset, and stage in the funnel.

The goal isn’t just to pick a format. It’s to choose the one that supports the outcome you want.

“Sometimes clients come in asking for an explainer, but what they really need is a product demo or a testimonial. We guide them to the format that fits the goal.” — Lakshmi Rebecca, Founder, Red Bangle

Here are three formats that consistently work well for tech companies and why.

1. Animated SaaS Explainers (2D & 3D)

Clean visuals. Abstract metaphors. Limitless storytelling.

Animated videos are the go-to format for early-stage SaaS products or platforms with complex backend logic. They help you simplify ideas that don’t yet have a visual UI or are difficult to demo directly, especially useful in the awareness or early consideration stage.

2D Explainers

These use flat illustrations, motion graphics, and iconography to break down complex tech into simple, digestible stories. They’re perfect for explaining product workflows, automation logic, or value props in SaaS, fintech, and IT tools, especially when visual UI is minimal or still evolving.

Tools like After Effects or Vyond are common DIY solutions. Agencies like Red Bangle help you manage production end-to-end with design systems tailored to your brand and audience.

When to use this format:

• You’re explaining a new product category or positioning a novel solution
• Your product’s UI is still evolving or hard to visualise directly
• You want to show logic flows (e.g., automation, integrations, APIs, compliance journeys)
• You’re targeting business decision-makers who need simplified, strategic narratives

3D Explainers

These add depth, perspective, and realism which is ideal for industries like medtech, hardware, or industrial automation. They help visualise physical products, environments, or intricate systems in a way that 2D visuals can’t fully express.

Tools commonly used include Blender, Cinema 4D, or agency-led design systems to model and animate environments, devices, and simulations.

When to use this format:

• You’re marketing a physical product or embedded technology that needs spatial context
• You’re pitching to engineering, technical, or procurement stakeholders
• Your product lives in complex environments like data centres, labs, or factory floors
• You want to build trust in performance, precision, or product integration before a sale

2. Live-Action Explainer Videos

When your value is tied to human workflows, trust matters.

Live-action videos are best suited for fintech, healthtech, or enterprise software where decision-makers want to see the people behind the product. Whether it’s a founder-led walkthrough, a customer testimonial, or a role-played scenario, these videos create a personal connection.

Use this format when:

• You’re targeting decision-makers in traditional industries
• You need to show real-world application of the product
• Your positioning depends on people, not just product

At Red Bangle, we manage scripting, casting, location scouting, and edits end-to-end. Whether you want your internal team featured or prefer professional actors, we ensure every scene reflects your audience’s context, grounded in real-world workflows.

3. Whiteboard Explainer Videos

Simple. Visual. Straight to the point.

Whiteboard explainer videos use hand-drawn visuals or digital illustrations on a blank canvas to walk the viewer through a concept or process in a sequential, easy-to-follow way. They’re especially effective for explaining technical ideas, step-by-step workflows, or educational content where clarity and structure matter most.

This format mimics the experience of watching a teacher explain something on a board, making it highly effective for B2B, IT, and enterprise buyers who prefer logic over flash.

Use this format when:

• You’re explaining a process, model, or framework
• Your audience values clarity, logic, and step-by-step structure
• You want to simplify dense or technical subject matter

A full-stack creative agency like Red Bangle supports all these formats through an end-to-end creative process. From UI walkthroughs to live-action storytelling, our team helps you pick the right format for your audience and message. Every production is managed through our cloud platform, so you can track progress, review drafts, and stay aligned without chasing emails or timelines.

Also read → 3 video formats proven to drive customer acquisition across the funnel for B2B businesses.

How to Create a High-Converting Tech Explainer Video

Whether you’re building one from scratch or working with a creative partner, making a tech explainer video that actually converts isn’t just about good visuals. It’s about clarity, purpose, and audience alignment.

Here’s a five-step framework I always recommend to tech and SaaS companies who want to get it right the first time.

Step 1 – Know Your Audience and Use Case

Before writing a single word of the script, ask yourself two questions.
Who are you speaking to? And what do you want them to do after watching?

For a CTO, your message might highlight integrations and scalability. For a product marketer, it’s about feature value and positioning. And for end-users, simplicity and onboarding clarity take priority.

Get clear on:

• Who the viewer is (job title, department, familiarity with the product)
• What the video is trying to achieve (awareness, education, or conversion)
• Where the video will be placed (website, paid campaign, in-app, email)

This will shape both creative decisions and messaging tone.

Step 2 – Script Around One Key Message

The most effective explainer videos are focused. They don’t try to list everything your product can do. They deliver one clear message and build everything around it.

A strong script typically follows this flow:

• Hook: Get attention in the first few seconds
• Body: Explain the key value or transformation
• Close: Deliver a single, clear call to action

Avoid feature overload. Instead, tell a story of before and after like what your viewer gains by using the product.

Once your script is finalized, it’s often smarter to record the voiceover first before animating. It allows the visual team to sync motion precisely to the pacing and tone, making your video feel polished without requiring multiple time-consuming edits.

Step 3 – Choose the Right Format (2D, 3D, Live Action, Hybrid)

Your video format should reflect the product’s complexity, the viewer’s expectations, and your brand’s personality.

Here’s a quick guide:

• 2D animation is great for SaaS platforms or abstract services
• Live action adds trust and emotional relatability
• Screencast and UI walkthroughs suit product-led platforms
• Hybrid videos work well when you need both clarity and storytelling

Look back at the earlier examples to see how different formats shift tone and outcome.

At Red Bangle, we help clients decide on the best format during the concepting phase itself. We often share two to three creative options to match the budget, use case, and brand tone. From there, our creative and production teams bring the vision to life using workflows that are collaborative, efficient, and always on schedule.

Step 4 – Use Visuals to Simplify, Not Decorate

Animations and visuals should support your message, not distract from it. Movement, design, and layout should all help your viewer focus on what matters.

Keep in mind:

• Sync your visuals closely with the script
• Use motion to guide attention, not just for flair
• Avoid visual clutter or rapid transitions
• Use whitespace and intentional pacing to make content easier to absorb

A well-structured visual hierarchy in animated scenes is essential. Prioritize key elements with intentional motion, spacing, and visual contrast so your audience intuitively understands what to look at, even in a fast-paced sequence.

Step 5 – Add a Clear CTA That Matches Funnel Stage

Too many explainer videos end with just a logo fade. Instead, end with direction.

Match your CTA to where the viewer is in their journey:

• For early-stage viewers, try “Learn More” or “See How It Works”
• For mid-funnel, go with “Book a Demo” or “Explore Pricing”
• For high-intent leads, use “Start Free Trial” or “Talk to Sales”

Say the CTA out loud in the voiceover and show it visually on screen. That combination increases the chances of it being remembered and acted upon.

With every detail aligned to your business goals, the right video partner can make execution feel seamless.

“Our clients don’t need to follow up with us. Everything from creative briefs to reviews to versioning is built into our workflow to ensure nothing slips.” — Lakshmi Rebecca, Founder, Red Bangle

Red Bangle’s creative approach is grounded in both craft and process. We work closely with founders, marketers, and product leads to define the right brief, recommend the right format, and produce explainer videos that align with business goals. And because everything runs on our cloud platform, you get complete visibility and control from script to screen.

Also read → Master the entire video production process with this practical cheat sheet.

Tips If You’re Planning Your Own Tech Explainer

Not every tech company starts with a big budget or a dedicated video team. And that’s perfectly okay. A few hard-earned lessons can help you avoid common pitfalls.

Here are five practical tips to guide your explainer journey:

• Script before storyboard

Lock your messaging in words first. A strong script drives clarity, structure, and emotional flow. Visuals are powerful, but only when anchored in a solid narrative.

• Don’t skimp on voiceover

The wrong voice can derail a great video. Whether you hire a pro or pick someone in-house, prioritise warmth, clarity, and credibility.

• Respect the runtime, but focus on clarity

Aim for 60 to 90 seconds. But if it takes a few extra seconds to explain a big idea well, it’s worth it. Clarity and purpose should win over compression.

Recent trends show that shorter runtimes with higher clarity perform better than longer videos that try to cover too much ground. Especially on mobile or social, clarity and quick delivery beat depth every time.

• Reuse your video across touchpoints

An explainer isn’t just for your homepage. Use it in onboarding, email campaigns, pitch decks, and product walkthroughs to multiply its impact.

• Frame the payoff, not just the features

People don’t buy features. They buy outcomes. Show how your product makes life easier, faster, or smarter for your user.

A good rule of thumb is to lead with the problem. Addressing a user’s real-world frustration in the first few seconds builds instant relatability and earns attention before the product even enters the frame.

If you’re planning your first tech explainer or refreshing an old one, these tips can help you avoid the classic “looks good but doesn’t convert” trap.

Also read → Follow these 6 steps to create an engaging corporate video to elevate your branding

Conclusion: Explainer Videos That Actually Explain Complex Tech

If you’ve made it this far, you already know that creating tech explainer videos isn’t just about flashy visuals or quirky animations. It’s about making your product feel real, useful, and easy to get behind.

Whether you’re selling a no-code SaaS tool or a complex IT platform, a well-made explainer video can do what pages of text can’t: turn confusion into clarity and hesitation into action.

And with video projected to drive over 80% of global internet traffic by 2025, it’s clear that investing in high-impact explainers is a necessity for how people learn, evaluate, and buy.

And that’s exactly where Red Bangle can help you.

From crafting strategy to scripting, production, and distribution, our team has helped leading tech brands simplify, elevate, and humanize their stories through high-impact explainers. Whether you’re building for product marketing, sales enablement, or user onboarding, we plug in as your creative partner from start to finish.

Ready to bring your tech story to life on screen?

Let’s create your next explainer video →