Blog Explainer Videos What Makes a Great B2B Product Explainer Video? 8 Standout Examples

What Makes a Great B2B Product Explainer Video? 8 Standout Examples

Discover the power of product explainer videos for B2B brands. Learn how these engaging, concise videos simplify complex products, boost conversions, and improve audience understanding. Explore top examples, formats, and expert tips for creating impactful product videos in 2025.

Introduction

There’s this funny moment that happens in most product meetings.

Someone says, “We need to explain this better.” And everyone nods. Then the slides come out. Then the Notion doc. And then the 17-tab spreadsheet with “clarity” somewhere in column AD.

But here’s what usually ends up happening: You’re trying to say everything… instead of showing the one thing that clicks.

This is why explainer videos are still a hit in 2025. People don’t have time to decode complex landing pages or dig through technical specs. They want quick, visual information to decide if they are interesting. And that’s where a good product explainer video becomes your best salesperson – always on, always sharp, never going off-script.

Product explainer videos work because they force you to answer one question: If someone only gave you 60 seconds of attention… what would you tell them? And here is how your answer should look.

In this blog, I’ll walk you through real examples that actually work (no fluff), the best video formats for 2025, and how to create one without losing your message and boring your audience.

Let’s start with the brands that are already getting it right.

Product Explainer Video Examples

Product explainer videos simplify your product message using animation, voiceovers, and visuals. These videos help businesses showcase key features, demonstrate value, and increase user understanding in under 90 seconds.

Explainer videos convert viewers into buyers by engaging them with clear, visual storytelling. Brands use them across landing pages, ads, and emails to improve conversions and reduce support costs. They work for SaaS tools, eCommerce products, and physical hardware alike.

Formats include 2D animation, whiteboard, motion graphics, and live demos. Explainer videos are essential for product marketing in 2025.

In this section, I’ve picked eight product explainer video examples that stand out for different reasons. You’ll find different styles, tones, formats, and more importantly, you’ll see what made each one effective, so you can borrow those tactics for your own.

1. The Red Bangle Explainer

This 2D animated product explainer video from Red Bangle blends humour, storytelling, and bold visuals to present their global video production platform. It opens with a chaotic montage of video project challenges: missed deadlines, file confusion, and scattered teams. Then it smoothly pivots to the solution.

Why it works:

Narrative structure: Begins with the problem, builds urgency, and lands on a calming solution with visual clarity.
Format: Stylized 2D motion graphics with fast-paced transitions. No characters, just visual metaphors that drive the point home.
Voiceover: Friendly, expressive, and quick-paced, reflecting the urgency of the problems being solved.
Sound design: Background music maintains energy while key phrases are highlighted with sharp sound cues.
What stands out: The confident tone, global positioning, and vivid metaphors deliver both clarity and emotion.

It’s a great reference for SaaS platforms focused on collaboration or creative operations.

2. Duolingo

Duolingo uses a short 2D animated explainer that feels more like a branded commercial than a deep dive. That’s intentional. It’s designed to be catchy, light, and optimized for social platforms.

Why it works:

Format: 2D character animation with bright visuals and fun transitions.
Tone: Casual and upbeat, removing any intimidation around learning a new language.
Voiceover: Simple narration paired with energetic background music. Few words, but strong retention.
Messaging: It clearly delivers the brand promise: “free, fun, effective,” then adds just enough product detail.
What stands out: The mix of animation and punchy messaging makes it instantly shareable and highly accessible.

Perfect for apps and consumer products targeting younger, digital-native audiences.

3. Infosys Equinox Studio

This hybrid screencast combined with product animation created by Red Bangle offers a clear walkthrough of Infosys Equinox Studio, a no-code experience builder for enterprises.

Why it works:

Format: Screen recordings combined with minimal 2D overlays that add visual cues and clarity.
Voiceover: Professional and measured, making complex features feel approachable.
Structure: Begins with a high-level value prop, then moves into specific features like drag-and-drop builders and blueprint templates.
Design: Subtle zoom-ins, modular breakdowns, and use-case-driven visuals help users follow the journey.
What stands out: The video feels informative rather than promotional. It shows real platform usage in a digestible flow.

Ideal for enterprise SaaS tools where understanding capability is just as important as showing the interface.

4. Slack

Slack’s product explainer combines animated overlays and UI walkthroughs to deliver a compelling message about the future of work.

Why it works:

Style: High-quality visuals blended with kinetic text and UI snippets. It has a premium, documentary feel.
Narrative: Starts with a common frustration (context switching), then introduces Slack as a unified solution.
Voiceover: Confident and strategic in tone. It’s not just explaining features, it’s making a case for change.
AI focus: Highlights Slack AI for tasks like summarizing, searching, and recommending actions.
What stands out: This is not just a demo. It repositions Slack from messaging app to productivity platform.

Best used when repositioning or expanding perception around an established product.

5. HubSpot CRM

This polished 2D animated product walkthrough shows viewers the power of HubSpot’s Smart CRM, balancing utility and simplicity with effective pacing.

Why it works:

Format: Live UI clips enhanced with narration and slide-style transitions.
Voiceover: Warm and instructive, helping users connect the tool to real use cases.
Structure: It begins with the value of a unified platform, then moves to tangible benefits like AI-powered insights and easy onboarding.
Design: Quick scene changes and feature callouts keep the viewer engaged.
What stands out: It positions the platform as accessible and scalable. Even complex functions are framed with business outcomes in mind.

Useful for brands that offer modular or bundleable products across multiple departments.

6. Infosys x Adobe eDAM Solution

Red Bangle created this 2D explainer that takes a storytelling-led approach by showcasing how one global retailer tackled digital asset chaos using a DAM solution.

Why it works:

Storytelling: Anchored in a retail scenario involving product photography, global teams, and disorganized media libraries.
Format: 2D motion graphics with clear sequences and process illustrations.
Voiceover: Calm and structured, suited for enterprise stakeholders.
Clarity: The problem-solution structure is easy to follow. The product’s value emerges through context rather than a list of features.
What stands out: The focus on operational benefits like asset lifecycle automation and campaign readiness makes it tangible.

This works well for B2B tech solutions tied to marketing operations or creative enablement.

7. Google Drive

Google Drive’s product explainer is a 3D motion graphic masterpiece. Despite being released years ago, it remains a benchmark for visual clarity and user-centric storytelling.

Why it works:

Visual metaphors: File types like presentations and videos float between devices, showing seamless access and sharing.
Narration: Minimal and friendly, guiding the viewer without distraction.
Design: Crisp, modern 3D animation. Each feature is visualized rather than described.
Shareability: The video is effective even when muted, which is crucial for social media platforms.
What stands out: It explains abstract cloud functionality using real-world scenarios like home computers, tablets, and phones.

Perfect for cloud-based services or tools with broad consumer applications.

8. Vymo for SME Banking

This hybrid video by Red Bangle blends live-action storytelling with motion graphics to explain how Vymo supports SME bankers in retaining and growing customer relationships.

Why it works:

Relatability: The opening story about Al’s Bakehouse brings emotion and context. You immediately understand the stakes.
Format: Live-action scenes of customers and bankers are intercut with product animations and feature demos.
Voiceover and Dialogue: Combines narrative voiceover with natural dialogue, which feels immersive and authentic.
UI Integration: Visual overlays show how Vymo alerts, tracks interactions, and integrates with CRM.
What stands out: The story-driven approach highlights customer pain, team priorities, and product value in one narrative loop.

Ideal for industries where human relationships and sales productivity go hand in hand.

A strong narrative structure, built around a clear problem-solution arc, is often more effective than complex animation. It keeps the viewer focused on the message and makes the explainer feel purposeful from the first second to the last.

How Are Product Explainer Videos Different From Demos and Tutorials?

If you’ve ever wondered whether you need an explainer, a demo, or a tutorial video for your B2B brand, the answer depends on where your audience is in their journey.

At first glance, these formats may look similar, but they serve very different purposes. Understanding the distinctions helps you avoid misalignment between video type and user intent.

And it’s worth getting right: 64% of B2B buyers are more likely to make a purchase after watching a video that clearly explains a product or service.

Explainer Video = What + Why

Product explainer videos are mostly designed for top-of-funnel awareness. Their job is to introduce your product, communicate its value proposition, and get the viewer interested enough to learn more. They’re short, emotional, and broad in scope.

But they’re not limited to awareness alone. You can also use them mid-funnel to reinforce differentiation, or bottom-funnel to simplify a complex use case before a deal closes.

Goal: Spark curiosity and generate interest.
Tone: Story-driven, simplified, engaging.
Length: Typically 60–120 seconds; might be longer for BoFu targeting
Best for:
- Homepage or landing pages (TOFU)
- Email nurturing (MOFU)
- Pre-sales enablement (BOFU)
- Product overviews in pitches or proposals

Product Demo = How It Works

Demos are suited for the consideration stage, where users want to understand how your product functions. These videos go deeper into features, UI, and workflow without being too technical.

Goal: Show capabilities and core differentiators.
Tone: Functional, guided, persuasive.
Length: 2–5 minutes.
Best for: Product pages, sales enablement, email nurturing.

Tutorial = Step-by-Step Instruction

Tutorials are built for users who have already signed up or purchased. They walk viewers through specific actions inside the product and focus on delivering outcomes.

Goal: Onboard users and reduce friction.
Tone: Instructional, detailed, supportive.
Length: Varies by task; 30 seconds to 5+ minutes.
Best for: Help centers, support articles, post-purchase emails.

When to Use Each Video Type in the Marketing Funnel

Here’s a clearer breakdown of where product explainer videos, demos, and tutorials fit into the buyer journey with real use cases to guide your strategy.

Funnel Stage	Best Video Type	Purpose	Use Cases
Awareness (Top)	Explainer Video	Explain what the product is and why it matters	– Homepage hero video- YouTube brand campaign- App Store preview
Consideration (Mid)	Product Demo	Show how the product works and highlight key features	– Product feature page- Sales email follow-up- LinkedIn ad for ICPs
Decision/Onboarding (Bottom)	Tutorial / How-to Video	Teach users how to use the product post-purchase	– In-app onboarding- Help center article- Customer success email drip

Example mapping from earlier:

The Slack explainer fits the top-of-funnel with its broad emotional messaging and repositioning narrative.
HubSpot’s CRM walkthrough is a strong mid-funnel demo that helps convert leads by showcasing real features in action.
The Vymo for SME Banking video, produced by Red Bangle, combines live action with UI overlays to support post-sale onboarding and adoption, making it a great fit for the bottom-of-funnel and customer success workflows.

The format is just the starting point. What truly matters is how well the video aligns with intent, timing, and audience mindset. Use product explainer videos strategically across the funnel and they can drive results from first touch to closed deal.

Also read → 3 ways to win customers at the middle and bottom of the funnel

Why Use Explainer Videos for Your Product?

Product explainer videos are one of the fastest ways to communicate your product’s value. They help you capture attention, simplify messaging, and drive action with clarity and confidence.

1. Launch New Products with Maximum Impact

Explainers make it easy to introduce your product, create buzz across channels, and align internal teams. Use them on landing pages, in app stores, or during investor pitches to speed up understanding.

2. Boost Awareness and Engagement at the Top of the Funnel

Short, story-led videos are perfect for grabbing attention on platforms like LinkedIn, YouTube, and email. They build visibility while keeping your message human and accessible.

In fact, short-form social videos are now considered the most effective format for B2B marketing in 2025, especially across platforms like LinkedIn and YouTube.

3. Improve Conversion and Reduce Support Costs

A clear explainer removes friction by showing what the product does and how it solves the problem. It improves landing page performance and reduces repetitive support queries.

4. Increase Product Understanding and Recall

Explainers combine visuals, voice, and motion to make complex products easier to grasp. This helps users understand your solution faster and remember it better.

5. Repurpose Across Channels for Better ROI

You can trim and reuse one explainer video across ads, emails, onboarding flows, help centers, and sales decks. This saves time, ensures consistency, and extends value.

Also read → How to use videos to make your landing pages more engaging and conversion-friendly.

How to Create Product Explainer Videos

Creating a great product explainer video starts with clarity, not creativity. You need a process that aligns your message, format, and audience with your business goal.

Step-by-step process to create an effective product explainer video

The six steps below will help you craft the best explainer videos that educate, convert, and scale across channels.

Step 1 – Define Your Goal and Audience

Before you write a script or choose a style, get clear on two things:

What is the video supposed to achieve? (Is it for awareness, lead generation, onboarding, or support?)
Who is it for? (Founders, end users, buyers, or internal teams?)

Understanding the intent and audience ensures your messaging, visuals, and distribution all align. It also helps decide length, tone, and what channels to prioritize.

At Red Bangle, clients often come to us unsure of what type of video they actually need. We help them figure that out. If it turns out an explainer isn’t the best fit, we’ll recommend what is, be it a demo, testimonial, or promo, and share format options, timelines, and cost estimates to support decision-making upfront.

Step 2 – Get the Right Brief Before You Begin

Before conceptualizing or scripting, the most important thing you need is a clear, aligned brief.

A solid brief includes:

Messaging priorities: What should this video definitely say or not say?
Creative direction: Any tone, pace, or stylistic guardrails?
Product complexity: Are there features or workflows that need simplification?
Marketing context: Will this video sit on a landing page, in a pitch, or as a retargeting ad?
Stakeholder input: Who needs to approve this and what matters most to them?

At Red Bangle, we treat briefing as a creative collaboration and help sharpen the narrative. We ask the right questions, identify if an explainer is even the right choice, and suggest other formats if needed, like testimonials, product demos, or campaign videos. All of this happens before a contract is signed, because we believe clarity comes first.

“Clients often miss the importance of a brief and the clarity of why they need a video. We help them figure out what kind of video they actually need, and why. It’s all part of guiding them to the right choice for their business context.”

— Lakshmi Rebecca, Founder at Red Bangle

Step 3 – Choose the Right Format

Your format should reflect your product and your audience. Use:

2D animation for storytelling
Whiteboard for explaining logic
Motion graphics for showing dashboards
3D animation for physical products
Live-action or screen walkthroughs for demos or testimonials

Also consider where the video will live because what works on a homepage may not work in an email or Instagram ad.

Step 4 – Write a Conversion-Driven Script

The script is the heart of your explainer. Keep it short, sharp, and structured like this:

Hook – Grab attention with a relatable problem
Problem – Build urgency around what’s broken
Solution – Introduce your product as the fix
How it works – Show a few key features or benefits
Call to action – Tell the viewer what to do next

Write it in your brand tone, use simple words, and keep it under 250 words for most formats.

Writing your script with the animation in mind helps prevent pacing issues. Plan each line alongside a rough idea of what the viewer will see so the visuals and narration support each other smoothly without abrupt transitions or filler shots.

Step 5 – Storyboard and Design

Once the script is ready, sketch out a frame-by-frame visual outline. This helps align voiceover, visuals, and motion before production begins.

Design tips:

Use consistent brand colors, fonts, and icon styles
Create moodboards for animation style and visual tone
Keep visuals minimal and focused on the message
Plan for both sound-on and sound-off viewing

The storyboard acts like a blueprint for your design and animation team to follow.

Step 6 – Produce and Edit

Now comes the actual production phase. Depending on your format, this may involve animators, motion designers, voiceover artists, or a live shoot crew.

What to include:

Voiceover recorded in your brand tone
Music and sound effects that match the pacing
Smooth transitions between scenes
Clear visual timing so each message lands without clutter

If you’re using a platform like Red Bangle, this stage is streamlined through collaborative workflows and expert teams.

Red Bangle’s production runs on our proprietary Creative Cloud Platform. From script to storyboard to delivery, we track everything from briefs and timelines to reviews and assets, so you don’t have to follow up or worry about misalignment. Just log in, drop a comment on the video draft, and watch it all come together.

Step 7 – Distribute, Measure, and Optimize

Once your video is live, don’t just post and forget it. Get it in front of the right people and track how it’s performing.

Where to publish:

Homepage or product page
LinkedIn, YouTube, or Instagram
Paid ads, onboarding emails, or pitch decks

What to measure:

Watch time
Click-through rate
Conversion impact
Drop-off points

Make edits, trim different versions, or A/B test intros to improve performance over time.

Also read → Why partnering with a video production agency is a smarter move than opting in-house or DIY.

Conclusion: Start Creating Explainers for Your Product

If your product is hard to explain, it’s going to be even harder to sell. That’s where a product explainer video steps in. It simplifies your message, brings your story to life, and helps your audience understand it faster.

From building early interest to driving signups or reducing support tickets, a well-made explainer works across the entire funnel. And the best part? You can use it everywhere: on your website, in sales decks, social posts, email campaigns, and onboarding flows.

At Red Bangle, we’ve helped brands across industries craft product explainer videos that don’t just look great. They perform. Whether it’s 2D animation, whiteboard, or cinematic live-action, we bring storytelling, clarity, and creativity together to make your product stand out.

Need help turning your product story into a powerful explainer? Book a Call with experts and let’s make it happen.

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