Healthcare Explainer Videos: Formats, Examples & How to Start

Introduction

Let’s be honest. No one reads a 20-slide product deck anymore.

Not your prospects. Not the hospital CIO you’re pitching to. And definitely not the overworked clinical admin you’re hoping will champion your platform.

In healthcare, complexity is the default. Whether you’re building a remote monitoring solution, a digital diagnostics platform, or a compliance tool for life sciences, you’re selling innovation. But that innovation needs to be understood quickly.

Healthcare explainer videos help with exactly that.

A well-crafted explainer video can distill your platform’s value proposition into a 90-second story. It can turn abstract tech into a clear benefit. And it can give decision-makers, from procurement teams to CMOs, the confidence to say yes.

In fact, the HealthTech sector has exploded: as of Feb 2023 there are 140 unicorns valued at over $320 billion, showing how critical clear communication is to conveying investor and enterprise value.

In this blog, we’ll break down the most effective types of explainer videos for health tech B2B, show you real-world examples, and share tips on when and how to use each format.

If you’re building or marketing a healthcare product that needs buy-in, this guide is for you.

Top 6 Healthcare Explainer Videos Types (With Examples)

Healthcare explainer videos help B2B healthtech companies simplify complex technologies for buyers and stakeholders. 

These videos break down AI-powered diagnostics, SaaS platforms, patient portals, or compliance workflows into clear, engaging visuals. They’re designed to build product clarity, speed up sales cycles, and boost demo-to-deal conversions. 

Whether used on landing pages, sales decks, or LinkedIn, explainer videos help decision-makers grasp value fast. Most are animated, short-form, and HIPAA-compliant, making them ideal for digital-first healthcare marketing. 

This is why the global medical animation market, which forms a key segment of healthcare explainer videos, is projected to grow to $711.1 million by 2029 at a CAGR of 10.25%.

Let’s dive into six popular types that are transforming communication across the healthcare ecosystem.

1. AI-Powered Medical Product Explainers

If you’re building a healthcare product that uses AI to enhance diagnostics, reduce scan times, or streamline imaging workflows, your challenge isn’t just technical, it’s communication.

How do you explain your product’s backend complexity in a way that makes instant sense to hospital administrators, radiologists, or procurement teams? That’s where AI-powered medical product explainer videos in healthcare come in.

These videos help you tell a high-stakes story quickly: what the tech does, why it matters, and how it improves care delivery.

Example: SubtlePET by Subtle Medical

Watch the video →

Format: 2D animation & motion graphics with voiceover narration

SubtlePET is an FDA-cleared AI software that enables faster and safer PET scans. In this explainer, Subtle Medical uses simple narration, clear visuals, and a step-by-step story to communicate something complex: how their AI integrates into existing hospital imaging systems and reduces scan time by up to 75%.

Why it works:

• Simplifies a technical workflow: The explainer breaks down how images move from scanner → local software → cloud enhancement → PACS, without overwhelming the viewer.
• Focuses on benefits: Instead of just saying “we use AI,” it highlights patient comfort, faster throughput, and hospital efficiency.
• High trust factor: The calm tone, clean visuals, and mention of FDA clearance all work to build confidence in a sensitive space.

Where this format works best:

• Product demo landing pages
• Sales decks for hospital procurement teams
• Conference booths or virtual summits
• B2B email campaigns
• VC or investor pitch meetings

Whether your AI product accelerates imaging, improves pathology workflows, or adds predictive power to diagnostics, a short explainer video helps make the abstract feel real. It’s not just about showcasing the algorithm; it’s about showing the impact.

2. Cybersecurity & SBOM Compliance Explainers

In the world of connected medical devices and software-driven care, cybersecurity is no longer a back-office concern. It is central to product safety, patient trust, and FDA compliance. But for many buyers, understanding SBOMs (Software Bill of Materials), known exploits, and vulnerability prioritization can feel like untangling alphabet soup.

Cybersecurity explainer videos in healthcare help medtech firms clearly communicate how their products manage risk, comply with evolving regulations, and protect healthcare environments from known and emerging threats.

Rather than overwhelming the viewer with technical jargon, a good cybersecurity explainer simplifies the stakes and shows exactly how the product fits into a security-conscious healthcare workflow.

Example: Helm by Medcrypt

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Format: Typography and screencast style with voiceover narration

Helm is a comprehensive SBOM and vulnerability management platform designed for medical device manufacturers. The video walks through how Helm integrates with existing software systems, identifies high-risk vulnerabilities like Log4Shell, and offers prioritized remediation paths aligned with FDA expectations.

Why it works:

• Grounds the value in a real-world scenario: From SBOM alignment to vulnerability triage, the video shows what Helm does in action.
• Addresses a high-stakes pain point: Compliance is not optional, and this video makes clear how Helm reduces risk exposure.
• Professional tone with clear narration: The language is accessible but serious, reflecting the regulatory importance of the topic.

Where this format works best:

• Product onboarding and training for new medtech clients
• Demos during sales calls with compliance or IT leads
• Website resource libraries for documentation and support
• Procurement and risk assessment presentations
• FDA readiness communication with internal teams

When your health tech product touches regulated data or critical infrastructure, explaining how you keep it secure cannot be an afterthought. B2B explainer videos like this help you build trust with IT and compliance stakeholders and speed up the buying decision.

3. Healthcare Compliance Management Videos

Compliance in healthcare is a moving target. From new state-level regulations to updated FDA guidance, healthcare providers and vendors are under constant pressure to stay aligned with evolving rules. But compliance documents are long, dense, and rarely engaging.

That is why compliance management platforms need clear, concise videos that explain how they work. These videos are not just marketing tools. They are part of the user education and buyer enablement experience. When you are asking a hospital executive to adopt a new workflow for risk or regulatory oversight, you need to show them what the process looks like and how it fits into their day-to-day operations.

Example: YouCompli for Healthcare Organizations

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Format: Simple 2D animation with voiceover narration

YouCompli is a healthcare compliance management tool designed to help hospitals act on regulatory changes quickly and accurately. The video walks through how the platform monitors rules, assigns tasks, tracks progress, and generates audit-ready documentation.

Why it works:

• Focuses on workflow clarity: It breaks down the lifecycle of a regulation from detection to team-level execution.
• Shows direct outcomes: Hospitals can reduce audit risk, track accountability, and close compliance gaps faster.
• Structured for executives and compliance teams: The pacing and tone speak to leadership, not just end users.

Where this format works best:

• Hospital compliance presentations and board meetings
• Sales demos for legal and regulatory decision-makers
• Procurement decks or vendor evaluation portals
• Internal training and onboarding for compliance teams
• Case study or ROI sections on your website

If your platform supports governance, risk, and compliance, a well-executed explainer video is more than helpful. It is often the difference between a long procurement cycle and a signed contract. These videos turn complex regulations into understandable systems and build confidence in your ability to reduce risk.

4. Operations & Workforce Automation Explainers

Hospitals and healthcare systems are under pressure to do more with fewer resources. From staff burnout to scheduling bottlenecks, operational challenges are often hidden behind spreadsheets and workarounds. That is where health tech companies focused on workforce automation come in.

Whether your product helps schedule physician shifts, manage bed capacity, or streamline admin workflows, your buyers need to see exactly how it works and why it is better than the status quo. A short explainer video can bring that transformation to life.

Example: MetricAid Overview

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Format: 2D animation with voiceover narration

MetricAid is a physician scheduling platform that replaces spreadsheets and manual processes with centralized, self-service scheduling. The explainer uses humor, relatability, and a light tone to show how the platform simplifies life for both administrators and doctors.

Why it works:

• Tells a relatable story: “Julie,” the overwhelmed administrator, gives the audience a human entry point.
• Focuses on outcomes: Version control is resolved, physicians manage their own shifts, and the system works in real time.
• Balanced tone: It is light but not frivolous, which helps reduce resistance to change while highlighting serious pain points.

Where this format works best:

• Website product pages for SaaS platforms
• Sales decks targeting hospital operations or HR leaders
• Demo follow-ups in B2B outreach
• Conference and tradeshow screens
• Internal IT reviews or procurement team briefings

If your solution automates tasks that were previously handled with spreadsheets, emails, or paper, your explainer video should reflect that shift. Show the before, walk through the after, and let the impact speak for itself.

5. Health Tech Platform Walkthroughs

When you’re selling a health tech platform, product clarity is everything. Buyers are not just evaluating features. They want to understand workflows, integrations, and how your solution fits into their day-to-day systems.

That is where walkthrough-style healthcare explainer videos help. Instead of pitching abstract benefits, these videos show how the platform works in real time. From login to task completion, the viewer sees the interface, the logic, and the value, all within a few minutes.

Example: MyPreOp (Digital Pre-Op Assessment Platform)

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Format: 2D animation with voiceover narration

MyPreOp is a digital pre-operative assessment tool that allows hospitals to conduct virtual evaluations before surgery. The explainer video demonstrates how clinicians and patients interact with the platform, how data flows securely, and how scheduling and assessments are streamlined through one system.

Why it works:

• Follows a logical sequence: The video walks the viewer through the exact steps a hospital would take to use the tool.
• Focuses on operational benefits: It highlights reduced paperwork, fewer delays, and improved patient readiness.
• Simple visuals, high clarity: The animations reinforce what is being said without adding visual noise.

Where this format works best:

• Product onboarding for new users
• Training materials for hospital partners or support staff
• Sales demos and procurement decks
• RFP responses where workflow clarity is key
• Integration documentation and customer success portals

If your platform solves a critical process issue in healthcare, whether it’s documentation, scheduling, triage, or communication, a walkthrough video helps people see the value before they ever use the product. It turns complexity into confidence.

6. Partner & Stakeholder Sales Enablement Videos

Enterprise sales in healthcare is rarely a one-person conversation. You are often pitching to a mix of stakeholders such as medical directors, procurement teams, IT leads, and compliance officers. Each of them comes with their own priorities and concerns. A good explainer video helps align everyone.

Sales enablement videos for partners and stakeholders are designed to simplify your pitch. They clearly articulate your value proposition, address operational questions, and position your product as a strategic investment. These videos often accelerate the sales process by creating shared understanding early.

Example: Apollo Maturity by Biotech Quality Group

Watch the video → 

Format: Motion graphics & 2D animation with voiceover narration

Apollo Maturity is a consulting and analytics framework used by biotech and pharma firms to assess quality operations. The explainer walks viewers through the methodology, demonstrates how it fits into existing workflows, and highlights the operational and regulatory outcomes it delivers.

Why it works:

• Tailored to enterprise buyers: The messaging focuses on strategic impact rather than product specs.
• Results-focused: It shows how Apollo supports regulatory alignment, performance tracking, and operational improvement.
• Structured and professional: The video is paced to guide buyers through a logical decision-making process.

Where this format works best:

• Sales decks for enterprise buyers
• Onboarding sessions for new partners
• RFP responses and evaluation packages
• LinkedIn campaigns targeting decision-makers
• Executive briefings and internal stakeholder meetings

When you are selling into complex healthcare systems or pharma organizations, a clear, professional explainer video can reduce friction and build early trust. It helps every stakeholder understand what you do, why it matters, and how your product fits into their long-term goals.

Criteria for Choosing the Right Explainer Video Format

Choosing the right video format depends on what you are explaining, who it is for, and how it will be used. Keep these factors in mind:

1. Audience clarity: Match your language, visuals, and pacing to your target viewer, whether it’s a clinical lead, compliance officer, or IT buyer.
2. Visual format:
   • Use 2D animation for simplified workflows or abstract concepts
   • Choose 3D animation for devices or anatomy-related visuals
   • Opt for motion graphics for dashboards, metrics, or process steps
   • Use screen walkthroughs when showing product UI or platform flow
3. Runtime:
   • Keep top-of-funnel videos under 90 seconds
   • Allow up to 3 minutes for walkthroughs or training content
4. Purpose alignment:
   • Use short, punchy videos for outreach and sales enablement
   • Choose detailed, step-by-step formats for onboarding or internal training
   • Adjust tone and complexity based on where the video will be placed, whether on a landing page, in a sales deck, or within your platform

The right format helps your message land clearly without overwhelming or under-informing your audience.

If you’re not sure which format suits your message or audience best, it helps to have a creative partner who can guide that decision. 

At Red Bangle, we help clients map their communication goals to the right video format, from 2D animation for simplified SaaS workflows to live-action explainers for training and onboarding. Our team recommends formats based on context, not trend, so you get a video that delivers clarity, not just clicks.

Also read → How to use videos to make your landing pages more engaging and conversion-friendly.

Benefits of Using Explainer Videos in Healthcare

In a highly technical and regulated industry like healthcare, clarity is essential. Whether you are selling an AI-powered diagnostic tool, a compliance automation platform, or a physician scheduling solution, your audience needs to quickly understand how your product fits into their world. Explainer videos in healthcare help bridge that gap.

Here are three ways health tech companies use video to improve communication, accelerate sales, and support onboarding.

1. Simplified Product Communication

Health tech products often involve complex workflows, technical features, and integrations. Explainer videos in healthcare turn this complexity into clear, digestible narratives. They help your buyer, whether it is a hospital CIO or a clinical operations lead, quickly grasp what your product does and why it matters.

Why it matters:

• Cuts through jargon in demos and sales conversations
• Reduces the need for lengthy documentation or live walkthroughs
• Speeds up decision-making across stakeholder groups

Moreover, 87% of adults actively search online for health information, so if you can deliver clear, trustworthy video content, you’re directly meeting prospects where they already are.

2. Faster Internal Alignment and Onboarding

B2B health tech sales typically involve multiple decision-makers across clinical, technical, and administrative teams. Healthcare explainer videos are an effective way to create alignment early in the sales process and maintain that clarity during implementation and onboarding.

Where this helps:

• Training new users on dashboards or platform workflows
• Aligning partner hospitals or resellers with your product
• Supporting customer success teams with scalable onboarding tools

Instead of repeating the same demo multiple times, teams can use one well-crafted video that explains the product consistently across departments, regions, and roles.

3. Increased Trust and Deal Velocity

When your product handles sensitive data, regulatory requirements, or clinical workflows, trust becomes a critical factor. A clear, well-designed explainer video builds that trust. It shows that your company understands the problem, offers a relevant solution, and communicates with professionalism.

What this enables:

• Greater buy-in from compliance and procurement teams
• Stronger credibility during vendor evaluations
• Shorter sales cycles through faster stakeholder education

Whether you are responding to an RFP, pitching to a board, or conducting a virtual demo, a strong explainer video helps move conversations forward with clarity and confidence.

Consider this: 89% of businesses now use video as a core marketing tool, and companies that do grow revenue almost 50% faster than those that don’t. That’s proof that explainer videos aren’t just nice to have; they materially drive business outcomes.

Also read → How animated explainer videos help your brand stand out across channels.

How to Kickstart Your Own Healthcare Explainer Video

If you are building or marketing a health tech product, a great explainer video can help you stand out. But where do you begin? Whether your goal is to drive enterprise sales, improve onboarding, or support compliance, the process should be strategic, not rushed.

Here is a step-by-step guide to get started.

1. Define Your Goal and Audience

Start by asking one clear question: What do I want this video to achieve?

For example:

• Do you need to help procurement teams understand your platform?
• Are you onboarding multiple hospital partners or internal sales reps?
• Are you preparing for an investor pitch or tradeshow demo?

By narrowing your focus, you avoid vague messaging and ensure the script speaks directly to your intended viewer.

At Red Bangle, we often begin with a discovery session to help clients clarify their goal, audience, and preferred video use case before moving to production.

2. Choose the Right Video Format

Your video format should match your objective and your viewer’s context.

Popular formats include:

• 2D Animation – Great for workflow explainers, software overviews, or quick demos
• 3D Medical Animation – Ideal for diagnostic tools, devices, or surgical technology
• Live-Action with Motion Graphics – Useful for team intros, brand positioning, or customer testimonials
• Screen Walkthroughs – Best for SaaS onboarding and user interface tutorials

Choose a format that adds clarity, not complexity. Shorter videos often perform better, especially on mobile or during first-touch sales conversations.

Simple animation choices, like making movements smooth and slightly spaced out, can make your video feel more natural and engaging. These small details help viewers follow along more easily, especially when you’re explaining something complex in healthcare.

3. Write a Purpose-Driven Script

Your script is the foundation of the video. It should inform, persuade, and hold attention.

Best practices:

• Focus on one clear message per scene
• Use real-world language, not technical documentation
• Highlight the problem you solve and how the viewer benefits
• Speak to the viewer directly using “you” and “your team” instead of passive phrasing

Before your animator starts designing scenes, it’s smart to lock the voiceover first. Having the audio track ready upfront allows the visuals to follow a consistent rhythm, reducing timing mismatches and rework during production.

Good explainer scripts are built to guide, not overwhelm. Keep it focused, visual, and paced to your audience’s level of familiarity.

4. Add the Right Voice and Sound

Audio plays a critical role in how your message is received. Make sure your voiceover and music match your tone and viewer expectations.

Tips:

• Use a calm, clear voice for compliance or workflow explainers
• Choose a confident, friendly tone for product intros or sales videos
• Keep music light and unobtrusive
• Always include subtitles and accessible design elements

If your audience is global or multilingual, consider producing language variants from the start.

5. Distribute and Measure

Once your video is ready, make sure it reaches the right people through the right channels.

Effective distribution channels:

• Product landing pages and demo request flows
• Enterprise sales decks and email follow-ups
• LinkedIn campaigns targeting decision-makers
• Knowledge bases and customer success portals
• RFP submissions or procurement platforms

What to track:

• Watch-through rate
• Engagement (clicks, shares, demo requests)
• Sales conversion timelines or onboarding completion

Treat your explainer like a living asset. Update it when your product evolves or when your buyer journey shifts.

6. Choose the Right Creative Partner

You want a team that understands regulated industries, product complexity, and how to tell a clear story. Look for an agency with a structured process, domain knowledge, and the flexibility to collaborate with product, marketing, and compliance teams alike.

If you’re considering a DIY route, the tools you choose matter more than you think. Lightweight tools like Figma with animation plugins can work for internal explainers. But when you’re creating videos meant for sales, compliance, or enterprise onboarding, the stakes are higher, and so is the need for polish, clarity, and strategic storytelling.

That’s where an experienced partner can make all the difference. At Red Bangle, we bring deep experience in working with SaaS, medtech, and B2B healthcare companies. Our Creative Cloud Platform makes collaboration easy, with built-in feedback tools, progress tracking, and secure asset sharing.

As our founder, Lakshmi Rebecca, puts it:

“Explainer videos are not just creative assets. They are strategic tools that reduce friction, improve clarity, and move conversations forward.”

Also read → Why partnering with a video production agency is a smarter move than opting in-house or DIY.

Conclusion and Key Takeaways

Short-form videos continue to dominate in 2025. 93% of marketers say they help acquire new customers, and 21% say they offer the highest ROI across content formats.

In health tech, clarity builds trust. Whether you’re helping a hospital understand your AI model, guiding a medtech sales team through your platform, or educating internal teams on regulatory tools, an explainer video gives you a clear, consistent way to do it.

But the best videos aren’t just visual. They’re strategic. Built with the right audience in mind, the right format for the job, and the right story to move action forward.

If you’re ready to turn your complex product into a simple, compelling video, start by asking the right questions. Define your goal. Choose the right format. And work with a creative partner who understands what’s at stake. 

And if you need assistance doing that, get in touch with a professional creative agency.

At Red Bangle, we specialize in producing high-quality animation explainers across industries. With strong creative direction, streamlined production workflows, and deep storytelling expertise, we help organizations communicate clearly, especially when the topic is complex.

If you are thinking of creating an explainer video for your healthcare brand, book a free consultation with our experts to discuss how we can bring it to life.