Infosys Cobalt Cloud Community was on an ambitious growth trajectory—expanding from 150,000 to 500,000 cloud practitioners in just a few months.

The communication challenge was to make cloud innovation feel accessible, collaborative, and exciting to both Infosys employees (Phase I) and later, external partners and clients (Phase II).

To achieve this, Infosys needed a compelling introduction—one that would showcase the scale, impact, and collaborative spirit of the Cobalt Cloud Community in a way that was both visually arresting and strategically engaging.

Rather than a conventional explainer video, we crafted a symbolic animated experience—one that inspired as much as it informed.

• Custom illustration: We developed a clean, elegant, and modern design language that cut through the visual noise, ensuring the video stood out across digital platforms.
• Minimalist animation: We designed seamless transitions, to ensure that every scene was designed to flow effortlessly, mirroring the collaboration within the cloud ecosystem.
• Conversational storytelling: The script demystified complex cloud concepts into a simple narrative that resonated with developers, partners, and business leaders alike.

The animated video became the pivotal brand asset of the Infosys Cobalt Cloud Community campaign. By visually capturing the collaborative power of cloud practitioners, it successfully positioned Infosys as a leader in fostering open, innovative cloud ecosystems.

As the community expands beyond Infosys employees to global partners, clients, and citizen developers, this campaign continues to serve as an invitation to co-create the future of cloud innovation—together.