10 Best SaaS Explainer Videos to Inspire Your Product Storytelling

Introduction

If someone doesn’t ‘get’ your product in 5 seconds, you’ve already lost them.

You’ve put in the work, designed a solid product, built great features, and solved a real problem. But when a new user lands on your site, none of that matters if they can’t instantly understand what your product actually does. The gap between what you know and what they see is where conversions get lost.

This is where great explainer videos shine.

They don’t just list features. They show the “aha” moment. That instant where the user goes from frustrated to empowered, from lost to “this is exactly what I needed.”

Take Grammarly, for example. In just 60 seconds, their ad shows a student overwhelmed with an essay, unsure where to begin. Then Grammarly steps in, organizing ideas, simplifying language, and bringing calm to the chaos.

And Grammarly’s not alone.

In this blog, we’ve handpicked 10 of the best SaaS explainer videos across industries and product types to show you what actually works. You’ll see:

• How to match the right video format to your funnel stage
• What makes an explainer video memorable (and conversion-friendly)
• And how to turn product complexity into clarity and emotion

What Are SaaS Explainer Videos? 

SaaS explainer videos are short, scripted videos that simplify complex software features using animation, motion graphics, or UI walkthroughs. These videos help SaaS companies increase engagement, boost conversions, and onboard users faster. They follow a problem-solution format and typically last 60 to 90 seconds. 

SaaS brands use them across landing pages, email campaigns, and product demos. Effective explainers highlight benefits, demonstrate functionality, and match brand tone. Marketers prefer animated explainer videos for clarity, retention, and storytelling.

A Forbes Insights survey reports that 65% of senior executives visited a vendor’s website after watching one of its videos. That’s the power of storytelling in motion. Now, let’s move to the list of some of the top SaaS explainer videos you can get inspiration from in 2025.

10 Best SaaS Explainer Videos to Inspire Your Product Storytelling

The best SaaS brands use video not just as a marketing asset, but guide users with clarity, creativity, and confidence, right from the first click.

Below, we’ve curated 10 of the most effective SaaS explainer videos, each one packed with visual storytelling, smart scripting, and conversion-driven thinking. For every example, we’ll break down what works, how it’s made, and what you can learn from it. 

Let’s start.

1. SLB Sales Digitization Campaign Video by Red Bangle

• Video Link: Watch Video 
• Format: High-impact motion graphics with a cinematic voiceover
• Duration: 9 minutes 02 seconds

Overview:
SLB, a global leader in oilfield services, needed a way to introduce its digital sales toolkit internally as part of a broader push to streamline workflows across sales, manufacturing, and engineering. Red Bangle created a modular explainer that unfolds each persona-led module like a mini-story, demystifying how digitized quoting, workflow centralization, and efficiency tools would empower field teams to make better decisions faster.

What Makes It Effective:

• The narrative begins with real-world field challenges and transitions into how SLB’s SaaS platform solves them, avoiding product overload.
• The modular structure allows each segment to stand alone, making it ideal for personalized viewing by different stakeholder teams.
• A visually engaging storyboard utilizes industry-relevant schematics and custom animations to align with SLB’s brand and audience context.

Key Takeaway:
For enterprise-focused SaaS, this explainer sets the bar: lead with user pain, segment messaging by role, and visually ground abstract tools in a real-world context, especially if adoption across internal teams is your goal.

Want to create a high-impact explainer video without the production chaos? Red Bangle Collab is your go-to platform. It helps SaaS teams script, manage, and produce videos fast, with creative talent and real-time collaboration built in. No bottlenecks. No miscommunication. Just quality storytelling, done faster.

2. Infosys – Careers Page Explainer

• Video Link: Watch Video
• Format: 2D Animation with UI Walkthrough
• Duration: 2 minutes 34 seconds

Overview:
This careers page explainer video walks job seekers through the entire application journey at Infosys, from searching by location and skills to submitting a resume and tracking application status. It also demystifies the evaluation process and shares tips to improve resume quality before applying.

What Makes It Effective:

• Combines UI walkthrough with animated guidance to simplify a multi-step application process
• Covers both “how-to” (search, apply, track) and “what’s next” (evaluation rounds, communication)
• Ends with actionable resume tips that offer extra value to job seekers

Key Takeaway:
This explainer balances clarity and empathy by guiding users through the process step-by-step and proactively answering questions, which reduces friction and increases application confidence. A great model for HR or career-focused platforms.

3. Vymo for Salesforce – Intelligent Sales Assistant Explainer

• Video Link: Watch Video
• Format: Storytelling with product walkthrough
• Duration: 1 minute 49 seconds

Overview:
This explainer video introduces Vymo as a smart personal assistant for sales teams using Salesforce. Through a light, relatable storyline featuring a sales rep (Noah) and his manager (Dave), it highlights how Vymo automates activity capture, saving time, improving visibility, and syncing seamlessly with Salesforce.

What Makes It Effective:

• Uses characters and storytelling to humanize a common SaaS pain point, manual CRM updates
• Clearly demonstrates product benefits like auto-logging of calls, emails, and meetings
• Animation, voiceover, and humour work together to make the concept memorable and easy to grasp

Key Takeaway:
Vymo doesn’t just explain what the product does; it shows why it matters to the user. By framing the problem and payoff through a narrative, the video keeps users engaged while communicating real value.

4. Adobe eDAM Solution – Red Bangle Explainer

• Video Link: Watch Video
• Format: 2D Animation
• Duration: 2 minutes 21 seconds

Overview:
This animated explainer addresses a common digital asset chaos faced by a global chocolate retailer. It introduces Adobe’s enterprise DAM (Digital Asset Management) solution implemented by Emphasis, showing how it streamlines asset creation, curation, publishing, and delivery across teams.

What Makes It Effective:

• Uses a relatable storytelling setup (retail brand + content chaos) to highlight the real-world pain point.
• Clearly demonstrates product features through animated workflows, from image upload to auto-publishing with Adobe Target integration.
• Balances business value and product explanation, helping viewers understand both the “what” and the “why” of the solution.

Key Takeaway:
Well-scripted animations can simplify highly technical solutions, especially when tied to a relatable narrative and tangible use case.

5. Wipro – Healthcare Cybersecurity Explainer 

• Video Link: Watch Video
• Format: Animated case study with motion graphics
• Duration: 1 minute 24 seconds

Overview:
This animated case study showcases Wipro’s cybersecurity solution for a large non-profit healthcare provider. It highlights how Wipro’s vulnerability management system helped protect sensitive patient data by proactively identifying and resolving security risks.

What Makes It Effective:

• Uses a real-world incident (WannaCry attack) as a hook to establish relevance and urgency.
• Explains complex cybersecurity workflows using clean motion graphics and animated text, making the technical content easy to grasp.
• Clearly maps actions (like asset onboarding, threat modeling, and remediation) to tangible business outcomes, patient safety, and data security.

Key Takeaway:
Animated case studies are an impactful way to visualize technical processes and build trust, especially when grounded in real, high-stakes scenarios.

6. Infosys – AI-First Case Study Explainer by Red Bangle

• Video Link: Watch Video
• Format: 2D animation with motion graphics
• Duration: 1 minute 20 seconds

Overview:
This explainer highlights Infosys’s AI-led upskilling initiative through the voice of an employee. Set in a university context, it showcases how Infosys used its Topaz AI engine to cut course search times from five hours to just thirty minutes, solving a major efficiency bottleneck.

What Makes It Effective:

• Uses a real employee’s voice to tell the story, making it feel authentic and grounded.
• Mixes abstract and representational animation styles to communicate both human impact and technical depth.
• Highlights clear before-and-after outcomes, using time saved as a tangible metric of success.
• The tone is personal and inspiring, reinforcing employer branding and AI leadership.

Key Takeaway:
Blending employee stories with animated case studies is a powerful way to humanize tech achievements, perfect for showing how innovation translates into real-world impact.

7. Adobe In-store Campaign Solution Explainer

• Video Link: Watch Video
• Format: Whiteboard Explainer
• Duration: 2 minutes 29 seconds

Overview:
This whiteboard explainer presents how Infosys, in collaboration with Adobe, helps retail brands personalize in-store shopping through smart POS and digital signage. The story follows a couple, Tom and Anna, and shows how data-triggered campaigns and loyalty insights can drive repeat visits and higher sales.

What Makes It Effective:

• Opens with a simple story featuring two relatable shoppers, Tom and Anna, making the concept immediately accessible.
• Demonstrates how the system identifies dormant customers and reactivates them using Adobe Campaign and loyalty data.
• Uses clear whiteboard visuals to explain how smart POS terminals and digital signage deliver personalized offers in-store.
• Walks through a real use case showing a purchase-triggered discount and how messaging changes based on spending patterns.

Key Takeaway:
When explaining a multi-component retail tech stack, a whiteboard animation paired with story-driven scripting helps humanize the product. This video turns data and automation into a simple, persuasive story, one that retail leaders can both relate to and act on.

8. Infosys – Extended Storefront Explainer

• Video Link: Watch Video
• Format: 2D animation with motion graphics
• Duration: 3 minutes 

Overview:
This animated explainer showcases Infosys’ Extended Storefront app, designed to help retailers pivot to contactless, omnichannel shopping experiences during and post-pandemic. The video outlines how the solution replicates in-store engagement while enabling safe, seamless shopping with features like curbside pickup, QR-based payments, and real-time cart tracking.

What Makes It Effective:

• Opens with a relatable context (post-COVID shopping behavior) and presents the product as a timely solution for physical retailers.
• Simplifies complex retail tech with clean animations that are easy to follow and visually engaging.
• Clearly outlines major functionalities: GPS scheduling, digital cart sync, no-queue checkout, smart signage, and analytics-driven personalization.
• Highlights the flexibility of the product, platform-independent, lightweight, and doesn’t require IT infrastructure changes.
• Builds trust by mentioning real-world deployments across fashion retail and future use cases in tech, F&B, and beauty.

Key Takeaway:
A great example of how to use animation and real-world context to introduce a digital transformation product. This explainer simplifies a multi-feature retail tech solution, making it accessible and actionable, perfect for C-suite decision-makers and store operators alike.

9. The Red Bangle Explainer

• Video Link: Watch on YouTube
• Format: 2D animated explainer with voiceover narration
• Duration: 1 minute, 27 seconds

Overview:
This high-energy animated explainer introduces Red Bangle’s global video production platform. It explains how the platform helps businesses create videos of all kinds, ads, explainers, documentaries, and more, anywhere in the world, while solving common headaches like sourcing crews, managing deadlines, and organizing video files.

What Makes It Effective:

• Starts with a relatable hook: the global demand for video and common production challenges faced by marketing teams.
• Uses fast-paced narration paired with playful animation to keep viewers engaged and informed.
• Clearly positions Red Bangle as an all-in-one platform, emphasizing its value for both startups and enterprises.
• Balances humour with utility, delivers practical features (cloud storage, global crew access, quality control) without sounding dry.
• Strong CTA and brand voice: Ends with a memorable punchline and a bold call to action.

Key Takeaway:
If you’re explaining a platform solution in a crowded space, this video shows how a light, quirky tone paired with punchy visuals can differentiate your brand and make your value proposition instantly memorable.

10. Infosys – Equinox Studio Tech Demo Video

• Video Link: Watch Video
• Format: 2D Animation + Live UI Demo
• Duration: 2 minutes 34 seconds

Overview:
This explainer introduces Infosys Equinox Studio, a low-code digital commerce platform that empowers marketers and merchandisers to design and deploy customer experiences without depending on developers. The video walks through the platform’s interface, demonstrating how quickly users can launch, test, and personalize omnichannel journeys.

What Makes It Effective:

• Uses a clean mix of animation and UI screen recordings to simplify a complex product concept.
• Starts with a pain point familiar to the target audience, slow launch cycles, and offers a clear solution.
• Shows real product functionality like drag-and-drop editing, content tagging, and multi-device previews.
• Narration stays focused on business impact: speed, autonomy, and improved marketing agility.

Key Takeaway:
For low-code tools aimed at business users, combining live UI with animated storytelling builds credibility and confidence, helping prospects visualize value instantly.

As you’ve seen across these examples, great explainer videos don’t just showcase features; they demonstrate value in action. Now, let’s break down the specific benefits explainer videos bring to SaaS products and why they’re essential at every stage of the customer journey.

Benefits of Using Explainer Videos for SaaS Products

SaaS video marketing is a powerful way for B2B SaaS companies to convey complex information in an engaging and digestible format. Most B2B marketers (61%) expect their organizations’ investment in video to increase in 2025. 

1. Simplify Complex Features Visually

From multi-step workflows to granular analytics, users can feel lost when introduced to everything at once. Explainer videos make these features feel simple. 

They visually walk users through key functionalities, showing, not just telling, how your product works. That clarity helps potential customers grasp value quickly, even if they’re not tech-savvy.

2. Increase Product Adoption & User Retention

92% of B2B marketers use short articles/posts, 76% use videos, and 75% use case studies/customer stories. B2B marketers say videos produce the best results for their content marketing.

So, videos help your users understand your product faster.  A short, well-crafted explainer video can reduce onboarding friction, turning curiosity into action. 

When customers feel confident using your platform, they stick around longer, engage deeper, and are more likely to recommend it to others.

3. Improve Onboarding Experience

Onboarding sets the tone for user success. Rather than overwhelming new customers with dense documents or lengthy webinars, brands use SaaS onboarding videos to deliver bite-sized guidance right when it’s needed. 

This not only helps users activate faster but also empowers them to self-serve and explore with confidence. 

4. Support Product-Led Growth & Self-Service Demos

In a product-led world, your software should do the selling. Explainer videos act as scalable, always-on demos, helping users understand value on their terms. Whether embedded in landing pages, help centers, or product tours, these videos educate, convert, and retain users without needing a live sales team.

By breaking down complex workflows into digestible stories, software explainer videos help users understand your product faster and take action sooner. 

The result? 

Less drop-off, more engagement, and growth that scales.

Key Elements of a High-Converting SaaS Explainer Video

A great SaaS explainer video doesn’t just look good, it works. It grabs attention, communicates value, and prompts action. 

But what separates an average video from one that converts?

It comes down to a few non-negotiables. Here’s what to get right:

1. Concise Duration

Aim for 60–90 seconds. That’s the sweet spot for attention and impact. Long enough to tell a compelling story, short enough to avoid drop-off. Keep every second intentional.

Longer videos can work too if your audience is already engaged or viewing in a captive setting like an internal launch. But for top-of-funnel outreach, shorter videos are your best bet to spark curiosity and start the conversation.

2. Clear Messaging

Your product’s value should be crystal clear within the first 30 seconds. Avoid jargon. Focus on the core benefit your user cares about.

3. Strong Visuals

Great visuals don’t just look good, they explain better. Use motion graphics, product walkthroughs, or animated sequences to show how your product works. Visuals should do the heavy lifting in simplifying the complex.

4. Compelling Storytelling

A good explainer video starts with a user problem, not a product feature. Show the pain point, build tension, and resolve it with your solution. This emotional arc keeps viewers hooked and makes your product memorable.

5. Call to Action (CTA)

Don’t let your message fade out. End with a strong CTA that tells viewers what to do next: sign up, book a demo, or start a trial. Make it clear, actionable, and aligned with your funnel.

Together, these five elements turn passive viewers into active users. Whether you’re launching a new feature, pitching investors, or scaling self-service, these building blocks ensure your video delivers on its promise.

Different Types of SaaS Explainer Videos

SaaS explainer videos come in various formats, each tailored to specific stages of the customer journey and marketing objectives. Understanding these types can help you choose the right approach to communicate your product’s value effectively.

1. Product Overview Videos

These videos offer a high-level summary of your SaaS product, highlighting its core features and benefits. They aim to quickly convey what your product does and why it matters to potential users. 

2. Feature-Specific Videos

These videos delve into individual features of your product, explaining their functionality and how they address specific user needs.

3. Customer Testimonial Videos

Showcasing real users sharing their positive experiences with your product, these videos offer social proof and build credibility. 

4. Educational or How-To Videos

Providing step-by-step guidance on using your product or understanding related concepts, these videos aim to enhance user proficiency. 

By selecting the appropriate type of explainer video, you can effectively address your audience’s needs at different stages of their journey, from awareness to decision-making and beyond.

Where to Use SaaS Explainer Videos in Your Funnel

A great SaaS explainer video is only as effective as its placement. To truly drive impact, you need to align your video strategy with the buyer’s journey. That means showing the right video to the right person at the right moment.

1. Awareness Stage

Use short, punchy product overview videos on your homepage or in paid social ads to grab attention. These videos should answer one key question: “What does this product do and why should I care?”

2. Consideration Stage

Embed feature-specific videos on product pages or include them in email nurture sequences. These explainers help potential users understand how your product fits into their workflow, making your solution feel more actionable and relevant.

3. Decision Stage

Use customer testimonial videos or short case study clips that highlight real-world outcomes. These are especially powerful on landing pages or in sales follow-ups to ease doubts and show proof of performance.

4. Retention Stage

Post-signup, use how-to videos in onboarding flows or your help center to drive product adoption and reduce churn. Great onboarding = better retention. And better retention = higher LTV.

The key? 

Think of your videos as personalized guides for every stage, from the first click to long-term loyalty.

Funnel Stage	Placement	Purpose
Awareness	Homepage, Social Media Ads	Introduce the product and attract attention.
Consideration	Product Pages, Email Campaigns	Educate potential customers on features and benefits.
Decision	Testimonials, Case Studies	Build trust and persuade prospects to convert.
Retention	Onboarding, Help Center	Assist users in maximizing product value and encourage continued use.

Also read: 3 Videos To Win Customers At The Middle & Bottom Of The Funnel

How to Create a SaaS Explainer Videos (Step-by-Step)

A great SaaS product explainer video isn’t just a creative asset; it’s a conversion tool. Whether you’re launching a new feature or improving onboarding, following the right steps can make your video both impactful and conversion-friendly.

1. Define Your Objective

Before you start writing or animating, ask: What’s the goal of this video? Whether it’s educating new users, driving demo signups, or simplifying a feature, your objective will shape the message, format, and length.

2. Understand Your Audience

Who’s watching, and what’s confusing them? Knowing your users’ pain points and technical comfort helps you craft a message that resonates instead of overwhelms.

3. Write a Focused, Value-Led Script

Keep your script tight and benefit-focused. Use a clear arc: show the problem, introduce your product as the solution, highlight key benefits, and end with a CTA.

4. Choose the Right Format

Different messages need different styles; use animated videos for abstract ideas, screen recordings for product walkthroughs, or live-action for relatable human stories. Pick a format that supports the story you’re telling, not just what looks cool.

5. Produce With Consistency and Clarity

Visuals don’t need to be flashy, but they must be clean, branded, and easy to follow. A polished look with good audio and consistent colors builds credibility and keeps viewers engaged.

6. Distribute It Where It Matters

Don’t just upload to YouTube and hope. Place your video on landing pages, in email onboarding flows, paid ads, sales decks, and even your help center, anywhere it can support the user journey.

7. Measure and Improve

Use tools like Wistia or Vidyard to track watch time, drop-offs, and clicks. If viewers drop off early or skip the CTA, tweak the opening or adjust the offer; it’s all part of the learning loop.

Best Practices for SaaS Product Video Marketing in 2025

In 2025, SaaS buyers are watching more video than ever, but they’re also skipping faster, expecting personalization, and consuming content across multiple devices. 

So to make your SaaS explainer videos truly work for you, it’s important that how you deliver it, where you place it, and how you optimize every second. 

Here’s how to stay ahead of the curve:

1. Mobile Optimization Is Non-Negotiable

The majority of SaaS buyers now engage with content on mobile, especially when discovering new tools via LinkedIn, YouTube, or email. That means your video needs to load fast, play without glitches, and be watchable even without sound (think subtitles). 

Tools like Vimeo and Wistia now prioritize mobile-first encoding, but you still need to test playback across devices to avoid bounce from poor UX.

2. Think Beyond YouTube: Nail Your Video SEO

Videos are now showing up in Google search results, AI overviews, and product comparison pages. To get found, treat your video like a content asset:

• Use descriptive, keyword-rich titles.
• Write compelling meta descriptions and tags.
• Add a full transcript and embed schema markup on the landing page. This helps search engines (and AI summarizers) understand and index your content, which can drive long-tail traffic and improve your product’s discoverability.

3. Segment and Personalize for Real Results

Generic explainer videos are no longer enough. Personalization is key. Break down your messaging by segment, create one video for startups, another for mid-market users, and a different one for enterprise buyers. 

You can also tailor videos based on roles (e.g., CTO vs. Head of Marketing) or funnel stage. Even simple personalization (like dynamic intros) can boost engagement and watch time.

4. Make It Interactive and Actionable

Don’t just show, engage. Add clickable CTAs, chapter markers, in-video polls, or even quizzes that nudge users to explore your product or book a demo. 

For example, a product tour video could end with two buttons: “See pricing” or “Start trial”, based on what the user wants to do next. That choice makes your video feel more like a guided journey than a generic broadcast.

5. A/B Test and Optimize Constantly

The best SaaS marketers treat videos like they treat landing pages: test everything. Try variations of thumbnails, video lengths, intros, or CTAs. Measure what impacts watch rate, engagement, and conversions.

Over time, these small tweaks can lead to significant gains in performance, especially when you’re scaling campaigns across multiple channels.

Conclusion: Turn Complexity into Clarity with the Right Explainer Video Partner

In SaaS, attention is fleeting, and understanding is everything. Explainer videos bridge that gap. They don’t just describe features; they show users why those features matter, how they solve real problems, and why your product is worth their time. Whether it’s a 90-second homepage overview, a sharp feature breakdown, or a user story that builds trust, great videos simplify the complex and spark action.

But creating a video that truly resonates takes more than a good script or sleek visuals. It requires strategic thinking, audience insight, and storytelling expertise. That’s where Red Bangle comes in.

At Red Bangle, we’ve helped SaaS brands across industries craft explainer videos that perform on landing pages, in onboarding flows, and throughout the customer journey. From concept to production, we focus on clarity, creativity, and business impact.

If you’re planning your first video or rethinking your existing content, we’re ready to help you tell your story the right way.

Ready to turn product complexity into compelling clarity? Talk to Red Bangle and let’s create a SaaS explainer video that drives conversions and builds trust, frame by frame.