Blog Explainer Videos Explainer Videos Services: Compare Formats & Top Agencies in 2025

Explainer Videos Services: Compare Formats & Top Agencies in 2025

This blog explores how explainer video services help simplify complex ideas, boost conversions, and clarify product messaging. Learn about video formats, top providers, production steps, and tips for choosing the right partner to create videos that align with your brand and goals.

Introduction

Let me guess, you’ve got a product or service that solves a real problem. But every time you try to explain it, people lose interest halfway through. Maybe they don’t get the value fast enough, or your pitch feels like it needs ten slides just to make sense. That gap between what your product does and what people actually understand?

That’s where most marketing efforts quietly fail.

The truth is, clarity converts. And nothing brings clarity like a well-made explainer video. It packages your message into something people can absorb, remember, and act on without needing a call, a demo, or a 20-minute read.

Whether you’re a SaaS founder simplifying a complex workflow or a marketer introducing a new feature, the right explainer video can bridge that critical understanding gap between you and your audience.

This guide will help you understand what explainer video services offer and how to use them to capture attention faster, convert more leads, and simplify your product message without overwhelming your audience or wasting your marketing budget.

Why Explainer Video Services Matter for Your Brand

Explainer video services help brands simplify complex ideas using short, engaging videos. These services include scripting, animation, voiceovers, and editing. Businesses use explainer videos to increase engagement, improve conversions, and clarify product messaging.

Providers offer various styles, such as 2D animation, 3D visuals, whiteboard, and live-action. Videos are tailored to brand goals, audience needs, and budget. Most projects follow a step-by-step process from discovery to final delivery.

Explainer videos are effective across websites, social media, and onboarding. They remain a top marketing tool in 2025 for B2B, SaaS, ecommerce, and education.

Let’s break down the specific ways they create tangible business value.

1. Introduce & Position Your Product Clearly

At the top of the funnel, explainer videos are one of the fastest ways to grab attention and explain what your product does without needing a demo or call. Instead of making your audience wade through dense copy or pitch decks, a 60 to 90 second video can deliver your core value proposition with clarity and impact.

2. Boost Conversions & Retention

Explainer videos drive conversions by clearly communicating value. On landing pages, they help visitors decide faster. During onboarding, they reduce confusion, speed up activation, and lower support tickets. A well-crafted 60 to 90 second video can improve landing page conversion rates according to 38.6% of marketers, especially when placed on product or pricing pages.

3. Simplify Complex Ideas

Explainer videos break down abstract or technical topics into clear, visual stories using animation, screen recordings, or metaphors that simplify jargon-heavy concepts. This is especially useful in SaaS, fintech, or B2B where dense messaging can slow down decision-making.

4. Enhance SEO & Engagement

Videos improve search rankings by increasing time-on-page and lowering bounce rates. For instance, Campaign Monitor reports videos lift email open rates by 6% and click-through rates by 65%, especially in onboarding and lead nurturing. They also enhance discoverability via YouTube and Google’s Video packs.

Types of Explainer Video Services

Choosing the right explainer video style isn’t just a creative decision; it’s strategic. Your video needs to fit your product complexity, customer journey stage, and budget. Below are the most common types of explainer video services, each with its strengths, ideal use cases, and brand examples.

1. 2D and 3D Animation Explainer Videos

Animation is often the first stop for companies looking to break down complexity into clarity. Whether you choose 2D or 3D, these formats offer powerful visual storytelling, each with its style, speed, and production depth.

2D animation uses clean, flat visuals to tell stories with energy and simplicity. It’s quick to produce, budget-friendly, and adaptable to various use cases like onboarding, product intros, or internal communication.

3D animation, on the other hand, adds depth and realism which is perfect for visualizing abstract concepts, product mechanics, or tech infrastructure with cinematic appeal.

Example: Multiplier’s Global Expansion Explainer

In a campaign created by Red Bangle, HR tech company Multiplier used a 2D animated explainer video to simplify the complexities of global employment such as compliance, payroll, and local labor laws. By blending lively animation with real-world imagery, the video made an intricate topic feel approachable and was successfully used to launch Multiplier’s solution globally and generate marketing leads.

These styles are especially useful for product-led teams and technical brands that need storytelling versatility without sacrificing brand polish.

2. Motion Graphics Explainer Videos

Motion graphics bring structure and rhythm to complex explanations. Think animated icons, graphs, typography, and UI elements moving in sync with a clear voiceover. This style is a favorite among fintech, SaaS, and enterprise companies for its balance of professionalism and creativity.

Example: The Red Bangle Explainer

The video showcases Red Bangle’s global video production platform using slick motion graphics and a playful tone. It explains how brands can book crews, manage timelines, and organize video assets, all in one place, without breaking the flow or overloading the viewer.

Motion graphics are perfect when you need to communicate functionality, workflows, or multi-step processes with visual elegance and brand alignment.

3. Whiteboard Style Explainer Videos

Whiteboard explainers feel like a story unfolding in real time. This style mimics a hand drawing on screen while a voiceover breaks down ideas, ideal for educational, technical, or conceptual content.

Example: Adobe In-store Campaign Solution

This whiteboard-style explainer by Red Bangle tells the story of Tom, Anna, and a retailer using Infosys and Adobe’s campaign solution. With simple whiteboard illustrations and clear narration, it walks through personalized offers triggered by smart POS and digital signage, boosting walk-ins and sales.

Whiteboard videos are great for teaching, onboarding, or simplifying abstract ideas, especially when you’re aiming for high retention without flashy production.

4. Live-Action Explainer Videos

Live-action explainers bring authenticity and relatability. They’re ideal when your message needs a human face, be it through humor, real-world scenarios, or documentary-style storytelling.

Example: Adobe’s “Click, Baby, Click!”

Adobe’s minute-long cinematic explainer dramatizes marketers panicking over bad analytics using a hilarious baby-as-villain narrative. It’s clever, visually strong, and lands the value prop of their analytics product with impact.

Live-action explainers often work best for brands offering services, platforms, or products where trust, emotion, or behavioral insight plays a big role.

5. Hybrid Explainers (Animated + Live Action)

Sometimes the best format is a blend. Hybrid explainers combine live-action footage with animated overlays, motion UI, or illustrated elements. They’re ideal for SaaS or B2B brands that straddle the digital-physical divide.

Example: Salesforce’s “How to Increase Revenue Using AI”

Salesforce uses a live actor supported by subtle animations to explain how Einstein AI works in real-world scenarios. It’s personable, clear, and visually layered, helping complex topics like machine learning feel accessible.

This format offers the flexibility to combine credibility with creativity, making it a strong fit for B2B product education and executive communications.

6. Screencast Explainer Videos

When your product speaks for itself, screencasts are the most direct option. These videos use real product footage with a voiceover to walk users through features, flows, or interfaces step by step.

Example: Notion’s “What is Notion?”

Notion’s introductory video guides users through its core features like notes, tasks, wikis using the actual product UI and a calm, instructive voiceover. It feels more like a user tutorial than a pitch, which is exactly the point.

Screencasts are ideal for onboarding, product education, and help center content where clarity and speed-to-production matter more than visual flair.

7. Corporate & Training Explainer Videos

Explainers aren’t just for prospects. Some of the most business-critical videos are made for internal use, like training, onboarding, compliance, or change management.

Example: Deloitte’s “Digital Bank – Customer Onboarding” Explainer

Deloitte’s digital banking accelerator video walks through a mobile-first onboarding experience using real-world pain points. It combines product training with a vision for how modern systems can improve customer and employee experiences.

When choosing explainer video providers for internal content, look for partners who understand enterprise training goals and can scale production across teams and geographies.

How Explainer Video Services Work: Step-by-Step

Explainer videos services follow a streamlined production process that removes guesswork and ensures alignment between your goals and the final video. Here’s how each stage typically unfolds, from kickoff to delivery.

Four-step explainer video workflow from discovery to final delivery

1. Discovery & Goal-Setting

This stage is all about setting direction. The service provider works closely with you to understand your brand, audience, and objectives. Whether you’re explaining a product feature, improving onboarding, or simplifying a B2B concept, this phase defines the “why” behind your video.

What this step includes:

A kickoff call to clarify business goals and video purpose
Audience persona identification
Format and length recommendations
Success metrics and messaging priorities

At Red Bangle, every engagement begins with a detailed briefing process. The team spends time helping clients define what kind of video they actually need, what format fits best, and what’s possible within their timeline and budget. This upfront clarity not only saves time but also sets the project up for measurable success.

As Lakshmi Rebecca, co-founder at Red Bangle, puts it,

“Clients often underestimate how important the brief is. A good brief brings clarity on what you actually need, what kind of video will work for you, and what’s achievable in your budget and timeline. We help them walk away with options and answers, so they make the right choice for their business.”

2. Scriptwriting & Storyboarding

Once the goal is clear, the script brings your story to life. A good explainer script is short, engaging, and structured for maximum clarity. After the script is locked, the team moves to storyboarding, where visuals are mapped scene by scene to match the narrative.

What this step includes:

A voiceover script written in your brand tone
Scene-by-scene storyboard for animation or filming
Moodboards or sample frames for visual alignment
Feedback loops for script and storyboard revisions

3. Voice-Over, Illustration & Animation

This is where everything starts to come together. The chosen voice artist records the script while designers create illustrations and motion assets. For animated explainer video services, this is the most detailed and time-intensive phase, as every visual must match the pacing and tone of the script.

What this step includes:

Voiceover casting and recording
Custom illustrations or brand-adapted visuals
Motion design and animation synced to audio
Branded characters, icons, and transitions

Creative agencies like Red Bangle excels in this. The platform matches each project with curated creative talent from illustrators and animators to voice artists and composers, ensuring the output fits your brand, message, and budget. Every asset, review, and production milestone is streamlined through the platform, making the entire animation process effortless and scalable.

4. Editing, Music & Final Delivery

In the final step, your video gets polished and prepped for launch. Editors align visuals with voiceover, add background music, and apply finishing touches like subtitles or versioning. This is also when the provider delivers your files in formats ready for web, email, or social use.

What this step includes:

Final edit with synced audio and animation
Royalty-free music or sound design
Multiple file formats for different platforms
Final revisions based on your feedback

Red Bangle offers an inbuilt interactive review system where you can click on specific parts of the video to suggest edits or leave feedback, making revisions faster and more focused.

Also read → Master the entire video production process with this practical cheat sheet.

Choosing the Right Explainer Video Service Provider: What to Look For

When it comes to choosing an explainer video service provider, it’s not just about finding someone who can animate well or shoot a good-looking frame. The right partner should align with your goals, budget, format needs, and brand tone and offer a process that saves you time and guesswork.

What to Expect at Different Levels of Service

You’ll find a wide spectrum of options, from self-serve platforms to full-service agencies, and each comes with its own pros and limitations.

DIY Tools and Platforms

These are self-serve, drag-and-drop platforms that let you build your own explainer video using templates and stock assets. They’re ideal for early-stage testing or basic use cases, but often lack flexibility, storytelling depth, or brand alignment.

Freelancers or Small Studios

You’ll find talented editors, animators, or scriptwriters working independently or as part of a small team. They’re great for more hands-on collaboration and creative flexibility, but may struggle with scale, speed, or structured workflows for complex or multi-format projects.

Full-Service Video Agencies

These partners handle the entire process end to end, from discovery and scripting to production and final delivery. You get the benefit of creative strategy, consistent quality, scalable formats, and project management that keeps things moving. They’re best suited for brands looking to make a strong visual impression, maintain consistency across campaigns, or operate across multiple geographies.

A creative agency like Red Bangle is your full-service partner that streamlines video production end to end through its cloud platform, from scripting to crew matching and real-time reviews, ensuring speed, consistency, and scale.

Also read → Why partnering with a video production agency is a smarter move than opting in-house or DIY.

Key Qualities to Evaluate

Proven Portfolio and Industry Experience

Look for a provider that has a track record in your industry or with similar types of videos. A solid portfolio reflects not just creativity but also experience solving communication challenges like yours.

Testimonials and Case Studies

Don’t just go by the showreel. Look for social proof such as client testimonials, behind-the-scenes insights, or detailed case studies that show how the videos impacted awareness, onboarding, or conversion rates.

Strong Creative and Strategic Workflow

A great partner helps you define the brief, challenges your assumptions, and brings strategic insight. Their process should be collaborative, structured, and adaptable to your business context.

Transparent Communication and Feedback Loops

Explainer videos go through multiple iterations. Choose a partner with clear project timelines, documented workflows, and collaborative feedback systems that do not turn into endless email threads.

Value-Based Pricing, Not Just “Affordable”

The cheapest option is not always the best. Value lies in getting the right message, crafted with the right format and quality, within your timeline. Focus on ROI instead of just sticker price.

Conclusion & Next Steps

Explainer videos are a high-impact asset across every stage of your marketing funnel. From simplifying complex ideas to boosting engagement and conversions, a well-made explainer does the heavy lifting for your brand.

But not all explainer video services work. The format, the story, the production quality, and most importantly, the team behind it all matter. That’s why working with a creative agency that understands your goals and delivers across formats, geographies, and timelines is crucial.

If you’re exploring explainer videos services for your brand and want a partner who handles everything from strategy to scale, Red Bangle might just be the team to talk to. We help you shape the brief, align every creative collaborator to your brand, and deliver high-quality videos quickly, anywhere in the world.

Ready to explore what explainer video services can do for your brand? Book a call so that we make something unforgettable together.

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