Corporate Explainer Videos: A Complete Guide for Businesses in 2025

Introduction 

Getting everyone in a company on the same page isn’t easy. Maybe your HR team is struggling to train new hires without draining hours on live sessions. Or perhaps your product marketing team is tired of explaining a complex SaaS workflow with slide decks that fall flat. 

In today’s hybrid workplace setup, where attention spans are short and communication is scattered, traditional methods just aren’t helping.

Now, imagine if your message could cut through that noise in under two minutes. That’s what corporate explainer videos do.

These are short, strategic, and storytelling-driven assets that help simplify complex information, align your teams, and elevate your brand, helping you communicate with clarity and intent.

In this blog, you’ll explore the different formats you can choose from, the exact steps to create one, and real-world examples that show just how effective they can be, so that you can boost internal and external communication for your business.

What Are Corporate Explainer Videos? 

Corporate explainer videos are short, strategic videos that simplify complex business ideas using storytelling and visuals. Companies use them to explain products, onboard employees, or pitch ideas clearly and quickly. 

These videos increase engagement, improve retention, and boost conversions across channels. They typically last 60 to 90 seconds and follow a clear problem-solution-benefit structure. Animation, narration, and brand-aligned visuals make them effective for B2B communication. 

Corporate explainer videos work across landing pages, sales decks, and social media, making them essential tools for modern marketing and communication. With the right story and structure, even a 60-second video can deliver more clarity and impact than a 10-slide deck.

Unlike consumer-focused explainers, corporate videos are built for business use like onboarding teams, aligning departments, or pitching to stakeholders. Formats like motion graphics, screencasts, and live action make them adaptable across HR, sales, and marketing. 

Why Corporate Explainer Videos Matter 

Corporate explainer videos solve real business challenges, especially when it comes to consistency, engagement, and clarity. Today, teams are overloaded with documents, decks, and lengthy meetings. Videos offer a more engaging, time-efficient alternative that helps people understand and retain key messages.

• Boost Internal Communication & Onboarding

One of the biggest wins with explainer videos is smoother onboarding and internal training. Instead of repeating the same walkthroughs or policies again and again, teams can use video to standardize the message. This frees up HR, IT, and compliance leads for more strategic work.

Whether you’re rolling out a new tool, explaining benefits, or guiding employees through a process, explainer videos offer better clarity and consistency than documents or calls.

• Enhance Brand Messaging & External Reputation

Beyond internal use, corporate explainers are powerful tools for employer branding, investor pitches, and marketing campaigns. They help you communicate what your company does without relying on jargon. And they let you deliver a polished, on-brand message that you can control.

A well-crafted business explainer can be reused across websites, social media, pitch decks, and emails. It offers high return on investment across touchpoints.

As Lakshmi Rebecca, Founder at Red Bangle, puts it:

“When we make explainer videos, we’re not just simplifying content, we’re simplifying communication at scale. Whether it’s a customer or an employee, the goal is to create clarity, fast.”

Top Formats for Corporate Explainer Video Production

With short-form video content proving to be the most effective B2B marketing format in 2025, especially across LinkedIn and YouTube, it’s no surprise that businesses are exploring multiple styles to suit their distribution strategy. 

Here are the most effective video formats that companies use today, along with real examples to help you visualize how each works in context.

1. Motion‑graphics & 2D Animation

Clean, professional, and endlessly adaptable, 2D motion graphics are one of the most popular formats for corporate explainers. They’re especially useful when you need to break down abstract ideas or workflows.

For example, Infosys used this style to highlight AI-driven transformation stories in its AI First employee case study series by Red Bangle. The video combined motion graphics with character-led storytelling to convey complex outcomes in a visually simple way. 

This format is ideal for:

• Internal policy explainers
• Company overview videos
• Process documentation
• Thought leadership assets for digital transformation narratives

The polished look and flexibility make 2D animation a reliable go-to for businesses that need content to feel on-brand and professional.

2. Whiteboard Animation

If your goal is to educate, simplify, and stick to a tight budget, whiteboard animations are a smart choice. These videos mimic hand-drawn illustrations appearing in real-time, which boosts engagement and recall.

Take Infosys x Adobe’s in-store campaign explainer created with Red Bangle. We helped Infosys – an Adobe partner – simplify a data-rich retail journey through an engaging whiteboard animation, making the message more accessible and actionable.

Use this style when:

• You’re training teams on internal tools or compliance updates
• You want to communicate standard operating procedures
• You need to explain technical workflows in a no-frills format

Whiteboard videos are low-cost but deliver high impact when paired with a clear voiceover and concise messaging.

3. Live-Action (with overlays)

Sometimes, you need a real face to tell your story. Live-action videos introduce a human touch, making them great for leadership messages, culture videos, or customer testimonials.

What elevates them even more is the use of overlays like animated text or icons that support the narration visually without distracting from the speaker. A great example is Vymo’s SME banking explainer by Red Bangle, which uses live action with graphic overlays to tell a compelling customer story.

Ideal scenarios for this format include:

• Company culture highlights
• Leadership communication
• Customer or partner success stories

It builds trust, adds authenticity, and feels more personal than other animated formats.

4. Screencast/Demo Videos

Screencasts are practical and highly effective for showing how digital tools work. These videos use screen recordings to guide viewers through a platform or process step-by-step.

Infosys’ Equinox Studio explainer by Red Bangle, for instance, used a screencast and 2D animation hybrid to help teams understand how to build experiences in a no-code environment.

This format is great for:

• Software onboarding
• HR or IT portal training
• Internal how-to guides for tools or dashboards

It saves your team time and reduces friction during tool adoption or internal rollouts.

5. 3D Animation or 2.5D Hybrid

If your product is complex or your audience expects a high-tech visual experience, 3D animation delivers. It adds depth, realism, and a wow factor that’s ideal for executive presentations or product launches.

IBM’s Rethink Finance with AI campaign is a brilliant use case. The video combines cinematic visuals with strategic messaging to position AI as a business-critical tool for CFOs. 

Use 3D or hybrid formats for:

• Infrastructure explainers
• Product simulations
• Vision-focused leadership presentations

While they are more resource-intensive, these videos make a lasting impression, especially for external stakeholder communications.

Also read → Top 3 video formats for businesses looking to drive better customer acquisition across the funnel.

Steps to Make an Effective Corporate Explainer Video

Creating a corporate explainer video isn’t just about visuals and voiceovers. It’s a process that combines strategic planning, creative scripting, and thoughtful execution. Here’s a five-step framework to help you build a video that resonates and delivers results.

1. Define Goals & Audience

Every successful explainer video starts with clarity.

You need to know exactly who the video is for and what you want them to do after watching. Without a clear goal, it’s easy to lose focus and produce something that looks nice but does nothing.

Here’s how to define your goals:

• Identify your primary audience: employees, customers, partners, or investors
• Pinpoint the core message or takeaway you want to deliver
• Choose a desired action: understand a new tool, align with your company vision, or adopt a process

Example objective:

“This video will help new sales hires understand our lead qualification system by Day 2 of onboarding.”

Consider that 64% of B2B buyers are more likely to purchase after watching a clear product explainer. The more targeted your message, the more likely it is to drive meaningful outcomes. 

2. Scriptwriting & Storyboarding

The script is the backbone of your explainer. It’s what drives emotion, clarity, and action.

Start by framing the message as a simple story. Most corporate scripts follow a proven structure:

• Problem: What challenge does the viewer face?
• Solution: How does your company, tool, or process solve it?
• Call to action: What should the viewer do next?

Avoid jargon. Speak in plain language. And write how people talk, not how slide decks sound.

Once your script is ready, turn it into a storyboard. This visual plan maps the scenes and aligns them with the voiceover.

Storyboard tips:

• Sketch or describe key visuals for each scene
• Align visuals with your brand colours and style
• Mark where animations, transitions, or on-screen text will appear

This stage ensures that production runs smoothly later.

If you’re working with Red Bangle, this process is structured from day one. Their briefing framework helps teams extract the right messaging quickly, especially when multiple stakeholders are involved. Real-time collaboration during scripting and storyboarding cuts down revision cycles and ensures clarity before production begins.

3. Design & Voiceover

With your script and storyboard ready, it’s time to bring the video to life with visual and audio elements.

Design decisions to keep in mind:

• Stick to your brand guidelines: colours, fonts, icons, and logos
• Keep visuals clean and distraction-free
• Use characters or icons that feel relatable to your audience

Now, add voice. Voiceovers give your video tone and personality. For internal audiences, you might choose a warm, friendly tone. For leadership or investor videos, go for something more formal and confident.

A clear, well-paced voiceover makes even complex topics easy to understand.

4. Animation & Editing

This is where everything comes together. Based on your storyboard and assets, you’ll animate the visuals and sync them with the audio.

If you’re working in-house, DIY tools like Vyond and Animaker can help you produce clean animations quickly if you are tight on budget and brand alignment is not an important factor. For expert 

Key editing tasks:

• Animate scenes according to the storyboard
• Sync audio with visuals and on-screen actions
• Add captions and background music
• Review timing, pacing, and visual flow

High-quality editing keeps the viewer engaged and reinforces your message.

5. Review, Feedback & Launch

Before you go live, pause and share the draft internally.

Feedback is essential, especially when the video touches HR, compliance, or public branding. Getting multiple perspectives ensures your content is accurate, compliant, and audience-ready.

Best practices for finalising your video:

• Share with relevant teams for feedback (HR, legal, marketing)
• Ensure brand consistency and tone of voice
• Add captions for accessibility and inclusivity
• Test on different platforms (mobile, desktop, intranet)

Once you’ve incorporated feedback and finalised the file, publish and promote it. Add it to onboarding portals, include it in newsletters, or pin it on LinkedIn. The right launch plan will help your video reach its full potential.

Red Bangle simplifies this with a consolidated feedback system and live review workflows. Stakeholders can see, comment, and approve changes faster, reducing the back-and-forth and helping teams go live on schedule with a ready-to-publish file.

Also read → Follow these 6 steps to create an engaging corporate video to elevate your branding 

Best Corporate Explainer Use Cases + Examples

Corporate explainer videos aren’t limited to one function. They are powerful tools used across departments and objectives, from onboarding new employees to introducing your brand’s mission in a compelling format.

Here are three use cases where explainer videos offer real business value, along with practical examples to guide your approach.

1. Internal Communication & Onboarding

Explainer videos transform how internal messages are delivered. Instead of using long documents or repeating live sessions, videos provide consistent, engaging, and accessible training experiences.

Common use cases:

• Introducing tools, workflows, or internal platforms
• Training employees on compliance, policies, or process updates
• Launching internal initiatives and culture-building campaigns

Example:

SLB’s Sales Digitization Campaign is a strong example. Red Bangle worked with SLB to introduce a complex digital transformation toolkit and explain the technology to their internal sales teams with a 10-minute interactive explainer video. It used modular storytelling, custom visuals, and persona-based narratives to drive adoption without relying on technical jargon.

2. Product or Service Introduction

A great explainer helps demystify what your product does, especially when it involves multiple stakeholders or abstract features. It makes it easier for buyers, partners, and internal teams to grasp your value proposition quickly.

Use cases include:

• Sales collateral for product onboarding and demos
• Marketing videos for websites and social media
• Partner or investor education assets

Example:

Visa Direct’s explainer clearly explains how its push-payment system works using clean visuals and a narrative designed for risk and compliance teams. It’s both informative and accessible, making a technical product easier to understand.

3. Brand Storytelling & Messaging

Your company’s story is more than just a timeline or value statement. A brand explainer can capture your culture, purpose, and vision in a format that inspires both internal and external audiences.

Where it adds value:

• Communicating your origin story or mission
• Aligning teams on values and future direction
• Standing out in employer branding or recruiting

Example:

WalkMe’s digital adoption platform video blends motion graphics and purpose-led messaging to communicate how they simplify digital transformation for users. The emotional tone and clean design make it a powerful brand statement.

Conclusion

In a world flooded with emails, PDFs, and lengthy meetings, a corporate explainer video can be the one thing your audience actually wants to engage with. It combines storytelling, design, and strategy to help people understand what matters, quickly and clearly.

The short-form video market is projected to grow from $34.79 billion in 2024 to nearly $290 billion by 2032. Whether you’re trying to align global teams, introduce a complex product, or elevate your employer brand, explainer videos offer a scalable, high-impact solution. 

So, what’s the one story inside your organisation that deserves to be told better?

At Red Bangle, we help businesses like yours create compelling explainer videos that drive clarity and engagement. If you’re ready to explore how video can work for your brand, get in touch with our team.